Product

How to grow your Shopify store with AdRoll

You did it. You’ve got your store up with Shopify—and it looks great. Each of your products is finally online for people to enjoy. You should be proud of all the work it took to get you to this point, but you’re not quite out...

[Australia] Don’t run and hide from the most lucrative retail season!

A real pain point for marketers everywhere is the Christmas holiday period. Even though this lucrative sales time can bring in a large chunk of a retailer’s annual revenue, all too often planning is left to the last minute.That’s why this year we have worked...

39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...

How to grow your business with AdRoll on Shopify

Did you know that Shopify customers who use the AdRoll integration saw an average 9.5x return on ad spend? If you’re an online retailer, chances are, you’re using one of the many e-commerce platforms to manage your online store. AdRoll has partnered with a number...

10 Mother’s Day Spend Trends that Surprised Us

Mother, Mom, Mum, Mummy, no matter how you say it, they’re pretty amazing. At AdRoll, we delved into the depths of our data to see how we really treat them on Mother’s Day. Take a look at what we found from campaigns across the globe...

11 Ways Valentine’s Day Affects Ad Performance

At AdRoll, we’re pretty passionate about performance marketing. Because of this, we wanted to know more about Valentine’s Day campaigns than simply which demographic buys the most chocolate! The AdRoll EMEA office took a deep dive into the pool of love to find out how...

Why Retailers Should Run Facebook and Instagram Ads Together

For as often as we check our phones and work on our laptops throughout the day, it’s no surprise that social media is a vital channel for eCommerce marketers. In fact, nearly 20% of time spent across mobile and desktop is dominated by social sites....

Retail’s Biggest Digital Challenges (and How to Beat Them)

Between the popularity of mobile platforms like Instagram and the increasing availability of WiFi in public spaces, a unique blend of technology and advertising has created endless opportunities for retailers. As a result, marketers should implement innovative, and somewhat discrete, digital strategies that serve multiple...

AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards

AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...

Keeping the Lights on with Fresh Post-Holiday Campaigns

2015 might go out with a bang, but 2016 comes in with more bang for your buck! Thinking that the season is over, many marketers go dark with their campaigns after the holidays. Meanwhile, the savviest advertisers do the opposite: they’re keeping the lights on...

[Infographic] Holiday 2015 Shopping Trends

The first step toward succeeding this holiday season is knowing where and when your customers are shopping. Key themes for 2015 include the continued reign of mobile as an essential tool to connect with shoppers as they research and shop on the go, and social...

Preparing Your Holiday Budgets and Timelines

Planning your marketing strategy for the holidays can be daunting, but a little extra time spent on the front end can pay huge dividends. To set yourself up for success, make sure you’re covering all the bases when preparing your Holiday 2015 strategy. Budgets Engage...