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[Infographic] 4 Charts That Show How Much Marketers Learned About Digital Advertising in 2015

Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it provides?...

[Study] AdRoll’s 2016 Marketing Research Report Finds 66% of Marketers Plan to Increase Programmatic Ad Spend

Today AdRoll published its 2016 State of the Industry Report, a survey of 1,050 global marketers that offers their perspective on the changing advertising and marketing landscape. The in-depth annual report gives unprecedented insight into how marketers see the future of programmatic advertising, retargeting, email...

Ad Tech in Plain English: How Retargeting Works on the Web, Mobile Devices and Social Media

The terminology and technology behind retargeting is intimidating. Ad exchanges, programmatic purchasing and confusing acronyms like CTC, CPM and CTR can create a high barrier of entry for curious marketers. Thankfully, the work involved in running a retargeting campaign is simple and intuitive. For those...

パフォーマンスマーケターのためのリターゲティングガイド:Part II

(日本語ブログはこのあとすぐ続きます)We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns.  As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

5 Valkuilen in retargeting (en hoe het wél moet)

Retargeting is niet meer weg te denken uit de media-mix van het absolute merendeel van bedrijven die online diensten of producten aan hun klanten leveren. En terecht: 97% van de bezoekers van een website gaat niet over tot aankoop tijdens het eerste bezoek maar is...

AdRoll、Facebook Marketing Partnerの3つ目の認定バッジを取得

(日本語ブログはこのあとすぐに続きます)AdRoll is delighted to receive Facebook’s Small Business Solutions (SBS) badge in recognition of the value we bring to our small- and medium-sized businesses. The SBS badge recognizes Facebook Marketing Partners that have tailored solutions to small businesses, such as low minimums and easy-to-use technology...

Verfijn je biedingen met Beethoven, de nieuwste versie van BidIQ ™

Net zoals een meester-componist meedogenloos een symfonie perfectioneert, verbetert AdRoll continue zijn het eigen algoritme BidIQ om zo optimale resultaten te behalen voor onze klanten. De nieuwste versie van BidIQ, die de naam Beethoven kreeg, bevat honderden nieuwe kenmerken, levert nauwkeurige voorspellingen en berekend bijgevolg...

6 Questions to ask your performance marketing vendor

With over 71% of advertisers incorporating retargeting into their marketing mix, it’s not a matter of if you’re going to retarget, but rather how you’re going to. Here are the 6 Questions that you SHOULD be asking any performance marketing vendor you’re considering for retargeting: 1. What...

“数字で見るFacebookリターゲティング”レポート2015(日本語版)

(日本語ブログはこのあとすぐに続きます)Today, I am excited to announce the release of our “Facebook by the Numbers 2015” research report. Last year’s report was a must download for all serious performance marketers who wanted to take their retargeting to the next level. This year, we provide an in-depth global...

パフォーマンスマーケターのためのリターゲティングガイド:Part I

(日本語ブログがこの後すぐに続きます)Retargeting has been a breakout tactic since marketers first made the shift from traditional trial- and-error programs to real-time programmatic campaigns. With retargeting, marketers can directly target the most promising individual consumers with personalized ads and messaging—focusing investment on audiences that are most likely to...

The Performance Marketer’s Guide to Retargeting: Pt. II

We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns. As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

The Performance Marketer’s Guide to Retargeting: Part I

Retargeting has been a breakout tactic since marketers first made the shift from traditional trial- and-error programs to real-time programmatic campaigns. With retargeting, marketers can directly target the most promising individual consumers with personalized ads and messaging—focusing investment on audiences that are most likely to...