Thought Piece

Creating Actionable Online Ads for the Holiday Season

Creating Actionable Online Ads for the Holiday Season The biggest sales period of the year is just a few weeks away, and online retailers are busy getting their holiday ad campaigns in order. With what is now known as the ‘Amazon effect,’ this year’s competition...

Instagram Marketing in 2017 at ArabNet

The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and...

[Customer Corner] Spotlight on Kayla Faires Founder of Revel Interactive

In this Marketer Spotlight, we chatted with Kayla Faires, founder of Revel Interactive, a digital marketing agency for both e-commerce and business-to-business companies. Throughout her career in digital marketing, Kayla has worked with several agencies, honing her expertise while deepening her knowledge of various industries,...

2017: The REAL Year of Attribution

Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...

[Customer Corner]: Leveraging Your Brand to Fuel Performance Marketing

Peerspace is an incredibly diverse platform that provides professionals and consumers access to unique spaces. Our audience comes from a wide variety of industries—from production and technology to consumer needs like birthday parties and bridals showers. This means that our target demographic includes just about...

[Customer Corner] Digital Marketing to Drive Fundraising Success

Crowdfunding is booming. Anyone who’s been on social media in the past few years has seen campaigns that aim to raise money for everything from a new car to a trip to Europe. But one company is trying to flip the script. YouCaring’s goal is to...

[Customer Corner] 5 Retargeting Tips for Education Marketers

A robust retargeting campaign is essential for all digital advertisers, but for education marketers this is even more critical. Because the decision process for prospective students to select a school is lengthy, staying top of mind during the consideration phase is key to converting them...

[Customer Corner] Retargeting for Relevance, Recency, and Renewal

When an ad conveniently reminds you about a dress you’ve been meaning to buy, it can feel like you have your own digital personal assistant. But, when that same ad keeps reminding you about that dress weeks after you bought it, the personal assistant starts...

[Webinar] How to Capture New Leads with Persona-Based Marketing

Register for the webinar here! In order to stay competitive, Pantheon knew they needed to fully detail how different groups of customers convert. With that knowledge, they began running full-funnel marketing campaigns that tailored messaging to various, well-defined buyer personas. And it worked. Join Pantheon’s...

[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 2)

From ordering last-minute lunch online to meal-prepping for an entire week, the way we eat has transformed tremendously. In particular, subscription-based meal services have become game changers, often growing to be the main source of food for avid users. People who consider making a bowl...

[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 1)

Do you have a sweet tooth? Or love to buy the latest cosmetics? With the rise of subscription-based companies selling everything from cookies to beauty products, it’s easy to find a service that fits your needs. For this industry one of the hottest trends is...

How Mabbly Is Helping to Grow Digital Brands with AdRoll

AdRoll has many leading agency partners all over the globe. We chatted with Mabbly’s Art Director, Taj Tarsha, to find out how his team has produced amazing results for their customers and how they have utilized the new AdRoll and HubSpot integration. AdRoll: Tell us...