Thought Piece

What’s the real problem with your lift test?

What’s the real problem with your lift test? As marketers, we’re all truth seekers. We test, measure, and iterate towards the most impactful outcomes. Subsequently, A/B tests have become a primary tool in our digital advertising kit. When it comes to display, public service announcement...

11 Ad Tech Terms Everyone Should Know

Ad tech has a lot of highly specialized terms—some that may even mean different things in other industries. Since life is so much easier when you get a handle on your acronyms, here are a few key terms that will help you out: CPA: cost...

Real-Time With AdRoll CTO Volonghi On RTB’s Tech & Growing Data Pool

Recently, AdRoll CTO Valentino Volonghi sat down with MediaPost‘s Tyler Loechner for a Q&A in the series Real-Time Daily. Below is an exceprt of the article that appeared in MediaPost November 17, 2014. Find the original article here:  Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, a large...

Real-Time Bidding: the Next Round

This post originally appeared on MediaPost’s RTB Insider.  If the whole Box.com thing doesn’t work out, Aaron Levie definitely has a career in startup fortune cookie writing. Seriously though, that was one of those Tweets that just smacked me upside my head and, given the...

My Predictions for 2013

“We want to get 80-85% of predictions right, not 100%. Or else we calibrated our estimates in the wrong way.” — Nate Silver Going back and reading previous years prediction posts is probably not the best way to give yourself confidence to take another swing....

[Video] How AdRoll Bids on Retargeting Impressions

Check out the video below where I describe how AdRoll bids on retargeting impressions. Alright, today we’re going to talk about what happens behind the scenes when AdRoll actually serves retargeting impressions. So the AdRoll platform is all about helping you understand the behaviors of...