Best Practices

7 B2B Creative Best Practices to Drive Higher Conversions

B2B creative can be difficult to produce. Typically, we aren’t promoting the – conventionally – sexy or trendy products you might see in the B2C or retail world, and can’t rely on attractive images of clothing or travel destinations to drive clicks. But that doesn’t...

A Resolution to Align Sales and Marketing

It’s that time again. Time to start “hitting the gym” and “saving money.” I’m as guilty as the next guy of, every year, making a few empty resolutions of my own. By the time February rolls around, it’s back to the old routine. The best...