Best Practices

900+ Marketers weigh in on attribution — here are the results

81% of organizations are using marketing attribution, but 70% of businesses are now struggling to act on the insights they gain from attribution. Today we published the 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand...

[infographic] 9 Stats you should know from 2017’s Attribution Report

This year we surveyed over 900 marketers to find out where everyone stands with their attribution models and strategies. The full report has over 37 charts and includes data from brands and agencies from Europe, North America, and Asia-Pacific. In this infographic we’ve condensed a...

The most comprehensive guide to holiday planning for retailers

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...

39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...

6 Key Takeaways from Web Summit 2016

Last week the AdRoll EMEA Marketing team descended into Lisbon to soak up all that Web Summit 2016 had to offer. Here are our key takeaways from the talks we attended and the conversations we took part in.  1. Lisbon is amazing Having decided to...

Insights from Marketing United 2015

Last week, Greg Fulton, Eric Nash and myself traveled to Nashville to attend Marketing United, a conference hosted by the wonderful folks at Emma. The conference attendees we encountered were a fantastic mix of marketers that Silicon Valley rarely sees or even thinks about. Many...

The TV Advertising Landscape Is Changing Just as Quickly as Our Viewing Habits

This article was originally published in AdWeek blog network LostRemote by author Adam Flomenbaum April 22, 2015. You can view the original article here. While most of the recent TV news has, rightfully so, surrounded over-the-top and unbundling changes, equally as compelling are the advances...

Social media marketing trends: Q&A with Sprout Social

Andrew Caravella, VP of Marketing at Sprout Social, gives some insights on what brands need to be doing to optimize their social strategies. Tune into our joint webinar March 12 for more great tips and best practices for crafting a more prosperous social presence. What’s the biggest...

Ashu Garg: New Research on The Decade of the CMO

“It has never been a more interesting time to be a marketer. As digital technology has matured, consumer media consumption has shifted from newspapers and television to an always-on, multi-device world that’s highly measurable. This has caused the required skill set for marketers to shift....

The rise of the European programmatic marketer

Retargeting may have started as a niche marketing strategy designed to drive sales, but European marketers are discovering new ways to use retargeting and programmatic marketing to hit every goal from brand awareness to greater customer insight. So how exactly are European marketers using retargeting...

Personalized Retargeting for the Full-funnel

Users reveal a lot about their preferences as they browse the web—in the sites they visit, pages they scroll through, and search terms they enter as they surf online. With retargeting, marketers can see how a customer interacts with their site, identify that customer’s intent,...

[Infographic] 1,000 marketers share insights on attribution modeling

Marketers today are running ad campaigns across a wide range of channels, platforms, and devices, but 58% still employ single-touch attribution models (i.e., first or last click, first or last touch). Without a sophisticated attribution model taking multiple customer touch points into account, marketers are...