Trends

[Infographic] 4 Graphs That Show Exactly How Much Smarter Marketers Are About Attribution in 2016

Digital advertising and marketing has matured in greatly in the 15 years since AdWords was launched and last-click became the de facto attribution model. Attribution models, for the uninitiated, are how marketers give credit to marketing successes. Last-click modeling gives all of the credit for a...

アトリビューション:間違っているかも。

(日本語ブログ「アトリビューション:間違っているかも。」はこのあとすぐに続きます)When was the last time you clicked on an ad? Can’t remember? That’s probably because most people never click on ads. Studies have shown that only 16% of people ever click, and half of those (8%) account for 85% of all clicks on display ads....

Attribution: You’re Doing it Wrong

When was the last time you clicked on an ad? Can’t remember? That’s probably because most people never click on ads. Studies have shown that only 16% of people ever click, and half of those (8%) account for 85% of all clicks on display ads....