900+ Marketers weigh in on attribution — here are the results

81% of organizations are using marketing attribution, but 70% of businesses are now struggling to act on the insights they gain from attribution. Today we published the 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand...

[infographic] 9 Stats you should know from 2017’s Attribution Report

This year we surveyed over 900 marketers to find out where everyone stands with their attribution models and strategies. The full report has over 37 charts and includes data from brands and agencies from Europe, North America, and Asia-Pacific. In this infographic we’ve condensed a...

One simple solution to a more successful holiday season

For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to...

The most comprehensive guide to holiday planning for retailers

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...

39 e-commerce stats you need to know before the holidays

With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...

10 Mother’s Day Spend Trends that Surprised Us

Mother, Mom, Mum, Mummy, no matter how you say it, they’re pretty amazing. At AdRoll, we delved into the depths of our data to see how we really treat them on Mother’s Day. Take a look at what we found from campaigns across the globe...

[Infographic] Why Thanksgiving Weekend Could Make or Break your Entire Holiday Season

Many marketers have already moved on to planning for the first half of 2017 and beyond. But when we unwrapped consumer purchasing behavior over the holiday season, we found some incredible results. Before you lock up your spend for Thanksgiving weekend, take a look at this...

The Massive Growth of Retail Holiday Sales, Explained in 5 Graphs

Retailers depend on strong holiday sales. Nearly 74% of surveyed US and UK retailers say it’s where they get 20% or more of their annual sales.   Why are the holidays so important to marketers? We analyzed retail sales data and consumer surveys, and we...

UTM Codes Have Changed Digital Marketing. Here’s How.

Few innovations have made marketers’ lives easier than UTM codes. First created by Urchin Software in 2002, the UTM, which stands for “urchin traffic monitor,” was designed to give marketers insight into the return on investment (ROI) of individual marketing campaigns. Read on to learn...

Q&A: Social Tables’ David Goodman on Display Advertising and the Upside of Ad Blocking

We sat down with David Goodman, Digital of Marketing Manager at Social Tables, to discuss his experience in digital marketing and lead generation.

[Australia] Capturing Online Attention—The Importance of Multi-channel Display Marketing

The time we spend online is spread across multiple devices, whether on our work computers reading the news or our smartphones scrolling through updates on Facebook’s app. It’s been well documented that we’re shifting our attention from device to device throughout the day. This cross-device reality...

[Guide]: The Blended Attribution Playbook is Out Now

Attribution’s complexity has left marketers with a lot of unanswered questions. In light of those unanswered questions, we're excited to announce the release of AdRoll's Blended Attribution Playbook.