BigDATAandbigIDEAS_CoverCannes Lions has long been the Oscars of advertising, celebrating elegant creative campaigns that tug on our heartstrings or make us laugh. This year, the festival has broadened its scope to embrace the technology sector and recognize the role big data plays in the modern creative process with the new festival section, Cannes Lions Innovation.

AdRoll has been driving digital ad performance with RTB technology since its inception in 2007. We’ve seen the massive shift in advertising as technology has evolved to drive personalization and transparency across all digital channels. As media consumption habits have become fractured with multiple platforms and devices, the importance of customer data has heightened.

While ad tech has typically been focused on campaign performance, true innovators have realized how much Data can drive the creative process and output. Walking the line between inspiring creative and data-driven strategy can be daunting, but our team has packaged up insights, best practices and an overview of AdRoll’s first Cannes Lions Innovation entry in Big Data and Big Ideas: Using Programmatic to Drive Creative Thinking.

Highlights of Big Data and Big Ideas include:

  • Perspectives from visionaries at brands and agencies like Publicis, Marketo, Jonathan Adler and Zendesk.
  • A preview of AdRoll’s Cannes Lions entry on how Alex and Ani drove data-driven holiday domination through retargeting.
  • The secret sauce of driving creative performance with A/B testing
  • A deep dive into the magic of programmatic, RTB and retargeting

BigDATAandbigIDEAS_12

This is the first year Cannes Lions is celebrating the contribution that marketing technology plays in the modern era. But at AdRoll, we see a massive opportunity for creative thinkers to spend more time and resources developing inspiring creative and producing award winning campaigns. It will be exciting to see what lies ahead for the industry.

Download the report to find out more!