The Holiday 2015 season is just around the corner! Are you ready?

This year, a projected $965 billion will be spent by consumers on holiday shopping. Whether you’re trying to attract foot traffic into your storefront or going after the estimated 13.9% increase in online spending this season, it’s important to stay top-of-mind with a strong digital strategy that gets your products and deals in front of customers.

In preparation for the holiday shopping frenzy, you’ll need to consider how consumers shop for new products, when they start researching, and how to best reach them across digital channels.

It may seem daunting to try and figure out where to start… We’re here to help!

holiday guide cover

This guide explains:

  • „Budgeting resources to maximize results
  • Where and when buyers make purchase decisions
  • The secrets to successful holiday creative
  • How to track performance and optimize campaigns
  • How to get in front of new customers

Every retailer needs a strong performance marketing strategy for the holiday shopping season. Early planning and a robust campaign mix are key to making your ad dollars count in this competitive landscape.

The holidays are a time of big rewards for prepared marketers. We’re here to provide best practices and help ensure you have a successful holiday campaign this season.

Download our free holiday strategy guide to kick off the season! Contact delight@adroll.com or your account manager with any questions, and for more tips and tricks.