Marketers today are running ad campaigns across a wide range of channels, platforms, and devices, but 58% still employ single-touch attribution models (i.e., first or last click, first or last touch). Without a sophisticated attribution model taking multiple customer touch points into account, marketers are likely undervaluing their programs or missing insights on which combination of initiatives are driving success.

To find out the latest perspective on attribution modeling across the industry, AdRoll surveyed 1,000 marketers across a range of brands and verticals. Download the full report here and view a quick snapshot of some of the key findings below:

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Download the full report, Attribution Modeling for a Data Driven Marketer.