Creating a strong full-funnel multi-channel marketing plan is essential in differentiating yourself from your competitors. A great way to stay up to date with trending digital news, announcements, and best practices is to follow influential Tweeters. Looking for the top marketing thought leaders on Twitter? Here are 6 of our go-to’s:

Danny Sullivan – Founding Editor, Search Engine Land

Every digital strategy needs a full funnel marketing plan, from search to retargeting. As one of the most notably cited original search engine experts, Sullivan tweets on the landscape of display, while chiming in on trending tech topics to geek out about. Tweets not enough? You can check out his personal blog here: http://daggle.com/

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Matt Heinz – President, Heinz Marketing

A frequent tweeter, Heinz has over 15 years in marketing experience on sales acceleration, pipeline management, and demand generation – a go-to guru for start-ups in B2B looking to ramp up. There’s never a dull article in his feed, and if you’re inspired to read more, you can do so at http://www.heinzmarketing.com/blog.

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Shelly Kramer – Marketing and Brand Strategist, V3B

Founder of V3 Integrated Marketing and recognized as one of the 150 Most Influential Women on Twitter, Kramer knows a thing or two about brand management and digital content creation. A true marketer focused on data and analytics, follow her feed to gain insight on a diverse portfolio of marketing techniques. Don’t have the time? Read her “Things you need to know this week” recap!

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Ann Handley – Chief Content Officer, MarketingProfs

In addition to authoring a Wall Street Journal Best Seller, “Everything Writes: Your Go-To Guide to Creating Ridiculously Good Content”, Ann Handley is the Chief Content Officer of MarketingProfs. Her upbeat and consistent feed shares tweets on best content marketing tips, upcoming industry events, and benchmark data.

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Rand Fishkin Moz

A strong tweeter (30-40 times per week), Founder of Moz, Fishkin’s feed covers marketing, tech start-ups, and SEO while sharing instagrams of his whereabouts.  If the tweets aren’t doing it for you, you can’t say no to that killer mustache. Check out his “Whiteboard Friday” videos to explore more on branding, marketing, and design.

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Adam Berke – CMO, AdRoll

If you’re not already following the AdRoll twitter feed, our one and only CMO is a 2 for 1 Twitter feed. He not only shares the latest announcements, but covers trending AdTech news that keep you on top of your digital game. If your feed is overwhelmed with marketing tips, you’ll appreciate his witty one-liner tweets on life and technology.

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Of course, you can always subscribe to our blog to stay up to date on the latest trends in marketing and advertising!