[Customer Corner] Credibly’s Director of Demand Generation on Re-engaging Financial Tech Customers

We sat down with John Kim, Director of Acquisition Marketing at Credibly, to discuss his 10 years of experience in demand generation and acquisition marketing. John is a data-driven marketer focused on driving results with the highest ROI campaigns. AdRoll: Tell us about Credibly.  What’s...

Instagram’s Feed Has Changed—What That Means for Marketers

Instagram announced in March that it would refine its reverse-chronological feed structure. Here's what marketers need to know.

5 Tips for Aligning Product and Product Marketing

A well-connected product marketing and product management team can make the difference between a product portfolio with hockey-stick growth and one that flops.

Q&A: Meet Steve Zisman, One of the Brains Behind AdRoll’s Performance Algorithms

We talked to Steve Zisman—AdRoll’s Principal Product Manager for programmatic advertising products, including our BidIQ algorithm.

Building an API to Control Humans

The AdRoll Design Squad solves an obvious problem for our customers. Don’t have ads? We’ll give you ads. Want more ads? We’ll give you more ads. AdRoll has had a design team for years, but previously customers—almost all internal—could only make requests with Salesforce or...

Customer Corner: Why We’re Going to Feature Real, Live Human Beings In Our Ads

Our ads do very well relative to benchmarks, but we don’t feel like we’re reaching our potential. We—at TreeRing, a custom yearbook company—put our customers first, but why don’t our ads start with the customer? We didn’t have a good answer, so, we decided our...

How Do You Predict a New Customer?

Marketers know that bringing in new customers is crucial to growing revenue, yet there are thousands of potential customers who haven’t seen your site. How do you reach out to a prospect before they know even know they’re interested? AdRoll Prospecting predicts new audiences with...

Why You Have a Marketing Stack—And How We Arrived at Ours

The world of marketing stacks can be a confusing one. In 2016 the marketing technology landscape grew to more than 3,500 companies, according to ChiefMarTec. That’s not just a huge number; this figure gives us insight into how marketers think. We don’t use one big...

The rise of programmatic vs the challenge of attribution

Programmatic advertising: it’s easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive...

5 Must-Haves That Mobile Shoppers Demand of Ecommerce Brands

The retail industry operates in an increasingly digital world, and mobile technology keeps making that world larger and smaller. Deloitte has estimated that mobile activity influenced 64 cents for every dollar spent in retail outlets in 2015, and the mobile trend is only going to grow....

How Behavioral Tech Brought the Modern Marketer From the Sideline to the Sales Pipeline

This post was written by Joe Hyland, CMO of ON24, a webinar marketing platform. Marketing has evolved from the last, least sophisticated department hired for startups into a profit center, demonstrating measurable ROI and taking ownership over the sales cycle. We’re in an era of...

My Go-to-Marriage Plan: How to Tie the Knot When You’re a Marketer

I recently got married to the best guy ever. The wedding planning was a little more than I bargained for, however. Thankfully, as a marketer, I had a great GTM – “Go to Marriage” plan, to keep me in check. For the launch date of...