[Infographic] 4 Graphs That Show Exactly How Much Smarter Marketers Are About Attribution in 2016

Digital advertising and marketing has matured in greatly in the 15 years since AdWords was launched and last-click became the de facto attribution model. Attribution models, for the uninitiated, are how marketers give credit to marketing successes. Last-click modeling gives all of the credit for a...

[Infographic] 4 Charts That Show How Much Marketers Learned About Digital Advertising in 2015

Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it provides?...

4 Times When Doing Something ‘Stupid’ Makes for Smart Marketing

There’s a difference between marketing that’s smart and smart marketing. Smart marketing is clever, immaculately designed and plays by the well-established practices of marketing and advertising. Marketing that’s smart does stupid things well. It’s intelligent not because it’s polished and pristine, but because it learns from...

[Study] AdRoll’s 2016 Marketing Research Report Finds 66% of Marketers Plan to Increase Programmatic Ad Spend

Today AdRoll published its 2016 State of the Industry Report, a survey of 1,050 global marketers that offers their perspective on the changing advertising and marketing landscape. The in-depth annual report gives unprecedented insight into how marketers see the future of programmatic advertising, retargeting, email...

Q&A: How Zendesk’s Ethan Kanat Created a Fake Grunge Band to Charm Prospects Away From Competitors

Ethan Kanat, Zendesk’s Creative Brand Manager, spoke with AdRoll as a part of a series of interviews with original thinkers in marketing. Kanat explained his approach to measuring the success of creative projects and explained how he turned a search term into a marketing campaign...

A Marketer’s Guide to CES 2016: Where to Go, Who to See & What to Look Out For

  Marketers are beginning to understand that the annual Consumer Electronics Show (CES) isn’t about flashy new electronics, it’s about new technology’s impact on the future of digital communication—how your audience interacts with your brand and the world at large. CES attendance by marketers has been...

[Infographic] Holiday 2015 Shopping Trends

The first step toward succeeding this holiday season is knowing where and when your customers are shopping. Key themes for 2015 include the continued reign of mobile as an essential tool to connect with shoppers as they research and shop on the go, and social...

AdRoll Commissioned Forrester to Survey Business to Business Marketers and the Results May Surprise You

Have business to business (B2B) marketers been slow to adopt digital marketing technology? Can programmatic advertising be used effectively by B2B marketers to reach potential customers early in the buy cycle? If B2B marketers have been slow to adopt digital marketing technology, what channels are...

Ad Blockers: Tired Hype, or Real Threat?

Thanks to Apple’s release of iOS 9—and content-blocking capability on Safari—ad blocking is a hot topic. Announcements like these can work the industry into a frenzy, and for good reason: When Apple announced that Unique Device Identifiers (UDIDs) were deprecated, it was a major disruption....

6 Digital Marketing Gurus You Don’t Want to Miss a Tweet From

Creating a strong full-funnel multi-channel marketing plan is essential in differentiating yourself from your competitors. A great way to stay up to date with trending digital news, announcements, and best practices is to follow influential Tweeters. Looking for the top marketing thought leaders on Twitter? Here...

[Video] Breaking Down Google’s First Quarter Under Alphabet

Last week, we saw a breakdown of Google’s first quarter under Alphabet. Major takeaways included: Google is making significant strides in the increasingly important mobile market, with its earnings surging 45 percent to nearly $4 billion, or $5.73 per share. Third-quarter revenue increased 13 percent to...

The sharing economy moves to digital advertising

Data sharing co-ops are emerging in digital advertising… but are you surprised? Advertising co-ops are nothing new – we’ve seen them in advertising for years. According to the IAB, co-ops date back to the 19th century. These early co-ops were agreements between manufacturers and retailers...