The Performance Marketer’s Guide to the Holidays 2015

The Holiday 2015 season is just around the corner! Are you ready? This year, a projected $965 billion will be spent by consumers on holiday shopping. Whether you’re trying to attract foot traffic into your storefront or going after the estimated 13.9% increase in online spending...

What you’re missing with behavioral targeting

For a long time, advertisers have relied on traditional behavioral targeting to reach new customers. As marketing technologies improve, more businesses are turning to predictive audience targeting, fueled by customer intent data, to drive higher performance by more accurately identifying users that are most likely...

How are marketers finding new customers?

New customer acquisition is undoubtedly important for digital marketers, and we wanted to better understand how advertisers are approaching it. We surveyed advertisers across industries to see what tactics they’re using to drive new customers, which channels deliver the strongest performance, where budget is being...

Google’s Role in Mobile Advertising: Adam Berke on Bloomberg West

AdRoll President and CMO Adam Berke joined Joyus CEO Sukhinder Singh Cassidy and Button co-founder Mike Dudas to discuss Google’s second-quarter earnings and Google mobile advertising with Bloomberg’s Emily Chang on “Bloomberg West”. Check out the video below: Emily: Google has been getting killed in...

Top 5 Shopping Trends for Back to School 2015

Back-to-school is the second largest retail holiday of the year. While US shoppers spend on the whole $20B for Mother’s Day, this jumps significantly to $75B for back to school. With more consumers moving online for their back to school 2015 shopping, there’s a lot...

Creativity and Data Collide at Cannes: How are marketers approaching creativity in the era of Big Data?

Cannes Lions has long been the Oscars of advertising, celebrating elegant creative campaigns that tug on our heartstrings or make us laugh. This year, the festival has broadened its scope to embrace the technology sector and recognize the role big data plays in the modern...

[Video] Using Technology to Maximize Social Media Performance

Jackie Lamping, Sr. Director of Marketing at AdRoll, joined Marketo this year at Marketing Nation Summit to discuss social media strategy in 2015. The panel, with social marketing mavericks from Hootsuite, TrackMaven, and The Pedowitz Group, came together to discuss how marketers can leverage technology...

What Mobile-first really means for marketers

The amount of time consumers spend on mobile is growing fast. According to eMarketer, mobile is second only to television for total media consumption time spent. Mobile now makes up a staggering 33% of global web traffic, and it’s estimated that two-thirds of all digital...

Connecting Email to Display through CRM Retargeting

Marketers are getting more out of their email lists with better messaging and increased personalization. As marketers get better about collecting and acting on first party customer data, they’re starting to see improved performance from email campaigns. Now, savvy marketers are taking this opportunity to...

Verizon Buys AOL for $4.4 Billion: Bloomberg West

This week, the nation’s biggest wireless operator, Verizon, announced a $4.4 billion deal to acquire AOL. The AOL acquisition gives Verizon two key technologies: a video streaming service and mobile advertising capabilities. AdRoll CEO Aaron Bell joined NewCo CEO John Battelle on Bloomberg West TV yesterday...

Get with the program(matic): the meaning behind the jargon

Over the next six weeks, I’ll be answering all your questions about programmatic and retargeting in my column on StopPress: Get with the program(matic). The first article, The Meaning Behind the Jargon, is online now: you can read the full article here. — Digital advertising is...

A Refresher Course in Retargeting

We all know that retargeting works: 92% of marketers compare retargeting favorably to search, and 92% say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic? What is retargeting? Retargeting lets you selectively advertise...