[Infographic] Mobile and social: The ultimate in teamwork

Even though marketers tend to discuss social and mobile as separate things, customers don’t draw the same distinction. People are far more likely to check their favorite social platform from a mobile device, and social media apps are some of the most popular ways to...

Demystifying view through conversions

One of the simplest ways to measure the success of your online display campaigns is to track click through conversions (CTCs), measuring customers who click an ad and then convert as a direct result. However, advertisers who also track view through conversions (VTCs) are able...

The rise of the European programmatic marketer

Retargeting may have started as a niche marketing strategy designed to drive sales, but European marketers are discovering new ways to use retargeting and programmatic marketing to hit every goal from brand awareness to greater customer insight. So how exactly are European marketers using retargeting...

Personalized Retargeting for the Full-funnel

Users reveal a lot about their preferences as they browse the web—in the sites they visit, pages they scroll through, and search terms they enter as they surf online. With retargeting, marketers can see how a customer interacts with their site, identify that customer’s intent,...

Calling B2B brands: Trends and insights for 2015

As B2B media budgets continue to grow, with an impressive 19.5% jump in digital media spend year over year, it’s important to understand how the ecosystem can affect your company’s performance. 67.2% of B2B companies plan to ramp up their digital marketing spend this year....

Survey says: Australian marketers are savvy innovators

Australian marketers are performance-focused innovators, adopting the full range of tools to pursue full-funnel, multi-platform, data-driven marketing strategies, according to our recent State of the Industry Report Australia. We partnered with third-party research company Qualtrics to survey 200 professional marketers in Australia across a variety...

What marketers need to know about multi- vs. last- touch attribution models

Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch. Which...

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

The marketing industry has changed dramatically over the past 10 years. Media buying has evolved from upfront buys and guess-and-check optimization to real-time programmatic campaigns that leverage machine learning to improve ROI. Retargeting was at the center of this shift and became a breakout tactic by...

[Infographic] 1,000 marketers share insights on attribution modeling

Marketers today are running ad campaigns across a wide range of channels, platforms, and devices, but 58% still employ single-touch attribution models (i.e., first or last click, first or last touch). Without a sophisticated attribution model taking multiple customer touch points into account, marketers are...

Is Australia set to have their first ever Cyber Monday?

The Australian retail industry has been reinventing itself to incorporate digital channels. Up until now, as a nation we’ve preferred traditional brick and mortar stores to do our shopping. But online retail is steadily gaining pace in the Australian market.What’s happening in Australian eCommerce: The...

[Webinar] Reaching Your Customers in a Multiscreen World

This week is Advertising Week NYC, one of the most exciting events in the advertising industry. The expo floor is buzzing about topics like social media, beacons, video, and—of course—mobile. In 2014 alone, adults in the US will purchase over $110 billion directly through mobile...

“Attribution” is not a dirty word

I once heard a Paid Search Marketing Manager say, “Dude, I really hope my CPAs are below $XYZ, or else I’m screwed.” I cringed. There’s a constant in marketing (and in business): winning organizations have a diverse yet aggressive portfolio of both established and emerging...