Transparency & user privacy: Demystifying cookie law for the “EU Cookies Sweep”

Advertising allows ideas and content to flow freely across the web by subsidising the free online experience consumers have come to expect. Here at AdRoll, we believe personalised advertising makes this browsing experience more relevant and rewarding for consumers. Trust and transparency have always been...

Retargeting on Facebook by the Numbers 2014

Retargeting on Facebook has been a huge hit, and has become a must-have component of any business’s performance marketing strategy. When Facebook first launched News Feed ads on Facebook Exchange (FBX) last summer, it gave advertisers a new way to execute high-performance retargeting campaigns on a...

Facebook Exchange News Feed by the Numbers

In-Depth Report of 547 Advertisers and over 1 Billion Impressions Provides the Most Detailed Look at News Feed Retargeting to Date Download the full report here. Innovative companies disrupt their industries, but the most innovative companies aren’t afraid to disrupt themselves. By adding premium News...

Top Verticals on Facebook Exchange (FBX)

Today’s post originally appeared on FBPPC.com yesterday.  Facebook’s oft-publicized reach is undoubtedly impressive – over 1 billion people use the site each month. What’s arguably more impressive though is the time that each of those users spent scoping their friends’ profiles, pictures and recent check-ins....

Digging Deeper into our Infographic Data

Revisiting our Facebook Exchange v. standard web retargeting research Facebook Exchange (FBX) was quite possibly the most significant announcement in the online advertising world last year. Fast forward six months, and we now have over 700 customers running ads on FBX — more than half...

Leveraging Behemoths: Standard Web Retargeting vs. Facebook Exchange (FBX)

How does standard web retargeting stack up against Facebook Exchange (FBX)? CLICK ON INFOGRAPHIC TO EXPAND Facebook Exchange (FBX) was, without doubt, the hottest thing that launched in online advertising in 2012. It opened up Facebook’s massive audience and ad inventory to programmatic buying, specifically...

Real-Time Bidding: the Next Round

This post originally appeared on MediaPost’s RTB Insider.  If the whole Box.com thing doesn’t work out, Aaron Levie definitely has a career in startup fortune cookie writing. Seriously though, that was one of those Tweets that just smacked me upside my head and, given the...

Marketing to the Millennials: Outdoor Retailer Edition

In August 2012, AdRoll visited OR Summer Market to meet some of the top retailers and manufacturers in the sporting goods industry. As we discussed retargeting, we noticed a growing trend of traditional, established sporting goods companies pivoting their branding and marketing investments to the...

My Predictions for 2013

“We want to get 80-85% of predictions right, not 100%. Or else we calibrated our estimates in the wrong way.” — Nate Silver Going back and reading previous years prediction posts is probably not the best way to give yourself confidence to take another swing....

Facebook Exchange (FBX) Webinar Next Week!

The launch of Facebook Exchange (FBX) earlier this year made great waves in the online advertising world. We’ve covered its launch and early success, developed cutting-edge technology customized for the platform, and even highlighted best practices for businesses both big and small. Haven’t had time...

Remarketing, Remessaging, Retargeting: What’s the Difference?

There are quite a few terms being thrown around in the behavioral marketing space and it can get confusing to make sense of all the products and services being offered. Display advertising providers use multiple terms for similar strategies – Google calls their product “Remarketing”...

Online Advertising: Top Ten Must-Read Articles

There have been quite a few really great reads for digital marketers as of late. The AdRoll team has enjoyed reading (and debating) the following articles, so we thought we’d share our top ten favorites from the last month or so. Trending digital marketing topics...