Retargeting is not “bad behavior”

Notch, the creator of the popular game Minecraft, recently responded to one of AdRoll’s account managers’ suggestion that he could run a successful retargeting campaign. His response made the Reddit front page. There’s no doubt retargeting is becoming a very popular marketing technique. Nearly all brands...

Great Time at the Innovation Panel Last Night!

Last night our own Suresh Khanna, VP of sales at AdRoll, participated in a panel discussion at RocketSpace on ‘Innovation: From Product to Monetization’, put on by the folks over at Betts Recruiting and the Founders Network. Suresh was joined by a number of other...

Young Consumers Switch Media 27 Times an Hour: What Does This Mean for Advertisers?

AdAge recently ran a story on a Time Warner study that found young consumers (‘digital natives’) switch media 27 times an hour, on average. The study’s subjects were split evenly between natives and ‘digital immigrants’ (consumers who grew up with old-school technologies, such as TV,...

Guest Post: Multi-Touch Attribution Modeling

The following is a guest post by Sean Nowlin, the senior display media manager at PPC Associates. “Giving credit where credit is due is a very rewarding habit form. Its rewards are inestimable.” These two oft-quoted lines are attributed to the late Loretta Young. While...

AdRoll attends SXSW Interactive 2012

The AdRoll team just landed back in San Francisco, after having spent the weekend in Austin, TX at the annual SXSW Interactive Festival. While SXSW Music is one of the largest music festivals in the country, SXSW Interactive, which happens at the same time, is...

Display Advertising Creative Makes a Comeback

Did you dust off your TI-82 in 2011?  Well, you wouldn’t be alone. 2011 was a left-brain year for display advertising.  Ad technology businesses rushed to develop tools and methods for leveraging an increased availability of RTB inventory.  DSPs and other buying platforms developed and...

Retargeting Report – Q1 2010

We believe in transparency.  We believe in ROI.  And with the numbers below, we think more people will become believers in retargeting. The key takeaways from this report are the following: Retargeting costs 20% less than site-targeted campaigns on a CPM basis Retargeting performs about...

CPA: Can’t get no satisfaction

You know how online advertising works. A web user sees your perfectly targeted ad… the creative sings… the viewer’s pupils dilate… their pulse quickens… they feel a small tingle in the pit of their belly.  They click with the intensity of someone making their last...

2010 Predictions

2009 was a big year at AdRoll. While we’ve watched display advertising come back into vogue, it’s been awesome to see our team innovate and develop the best display-based solutions for a growing range of SMB marketers. As we’re gearing up for another big year...

Indispensable Tools

This post is off topic, but I thought it might be helpful for some. I have friends and colleagues that frequently ask me about productivity tools or collaboration tools.  I have a personal passion for being an early adopter of web-based tools and I feel...