AdRoll returns to MWL for 2017 with a jam packed schedule which has something for everybody interested in Marketing Tech.

Our London team of Vinay Tagger (Head of Strategic Accounts) and Ben Fletcher (Strategic Partner Manager) will be your hosts for the two days! With over 25 years of ad-tech experience between them, they’ll be keeping the speakers on their toes and audience interaction lively.

A key theme for us at MWL17 is adding value for marketers and we have two sessions which are not to be missed.

Session 1: How to attract customers with digital advertising and inbound marketing

First up is Alan Fitzgerald, AdRoll’s Head of Solutions for EMEA, who will be joined by Eadaoin Murphy, Head of Partnership Marketing at HubSpot, to discuss how to attract new users through a combination of Digital Advertising and Inbound Marketing. Alan and Eadaoin will explore this theme in detail and give some very practical and actionable examples of how to do this well.

8 March at 10:30 – 10:50 | MARKETING TECH THEATRE

  • Understand the power of inbound marketing to continually attract quality prospects
  • See how to create effective ads that support your retargeting efforts and pull the right people toward your company
  • Identify where in the sales funnel different forms of ads are most compelling

Session 2: Instagram marketing in 2017

What has twice as many users as Twitter but only a third of the marketing focus of Facebook? Instagram! On Day 2 I’ll be shining a light on all things Instagram. From growing organic reach through best in class engagement, to paid ad campaigns that win, this is a session not to be missed.

9 March at 10:30 – 10:50 | MARKETING TECH THEATRE

  • What does the Instagram landscape look like in 2017?
  • How can you leverage influencers and the organic marketing opportunities?
  • The brave new world of Instagram Ads, and how to win in it
  • Top brands nailing Instagram

Make sure The Marketing Tech Theatre is top of your “do to” list at MWL17! Looking forward to seeing you there!