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It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

We’re excited to announce a partnership with Apple, which includes an integration with the  iAd Workbench 2.0, to bolster our mobile inventory and targeting capabilities. Almost every industry in the world is undergoing a massive transformation catalyzed by the mobile devices introduced by Steve Jobs and...

AdRoll bites into the Big Apple with sweet results

AdRoll bites into the Big Apple with sweet results

AdRoll bites into the Big Apple with sweet results

Last November, AdRoll opened its New York office to take on the big city with 18 ’Rollers bringing a fresh vibe to the local ad tech scene. Since then, the team has nearly quadrupled in size and now serves hundreds of top enterprises and agencies....

AdRoll Fights Invalid Traffic Surge, Blocks IE7

AdRoll Fights Invalid Traffic Surge, Blocks IE7

AdRoll Fights Invalid Traffic Surge, Blocks IE7

In July 2014, an invalid traffic attack on IE7 browsers began causing trouble for advertisers and marketers in the US. The attack consisted of a wave of new bots that visited legitimate sites on the IE7 browser causing ad networks to register these bots as...

AdRoll puts the “P” in big data: processing Petabytes

AdRoll puts the “P” in big data: processing Petabytes

AdRoll puts the “P” in big data: processing Petabytes

The advertising industry has undeniably become a data play, as consumers are generating valuable data with every digital interaction. We hear buzzwords like “big data,” “machine learning” and “real-time algorithms,” but little about how these puzzle pieces fit together to help marketers achieve their business...

Is Australia set to have their first ever Cyber Monday?

Is Australia set to have their first ever Cyber Monday?

Is Australia set to have their first ever Cyber Monday?

The Australian retail industry has been reinventing itself to incorporate digital channels. Up until now, as a nation we’ve preferred traditional brick and mortar stores to do our shopping. But online retail is steadily gaining pace in the Australian market.What’s happening in Australian eCommerce: The...

ad:tech NY & ’RollerDisco’s grand return to NYC!

ad:tech NY & ’RollerDisco’s grand return to NYC!

ad:tech NY & ’RollerDisco’s grand return to NYC!

Dear Manhattanites, Did you know that the last roller rink in Manhattan closed its doors nearly 7 years ago? That means that the last time you got down (while trying to stay up) was when the final Harry Potter book came out. If you’ve seen...

How full is your marketing funnel?

How full is your marketing funnel?

How full is your marketing funnel?

Let’s face it: the challenges that marketers confront today in an ever-diversifying media landscape are only getting more complex. Prospective consumers shift between media channels like search, email, apps, and the web in real-time, navigating marketing messages from various brands throughout. They increasingly turn to social...

Your battle plan for maximizing Cyber Monday sales

Your battle plan for maximizing Cyber Monday sales

Your battle plan for maximizing Cyber Monday sales

The four days from Black Friday to Cyber Monday make up the most important weekend in retail. Last year, online spending on Cyber Monday sales reached $2.29 billion, up more than 20% from 2012. On Thanksgiving and Black Friday, online spending reached a new high...

3 Tips for Effective Landing Page Optimization

3 Tips for Effective Landing Page Optimization

3 Tips for Effective Landing Page Optimization

With all the thought and time you invest in your retargeting campaigns, you want to get the most out of them. So before you hit the launch button, make sure you’re prepared to optimize the post-click user experience. In other words, don’t overlook your landing...

5 tips for driving holiday sales in the home vertical

5 tips for driving holiday sales in the home vertical

5 tips for driving holiday sales in the home vertical

“The holiday period is extremely important for us. Around the holidays, families start preparing their homes for big gatherings and we want to be sure that we are top of mind as they browse for new dining sets and sofas. We also have people who...

A Dreamforce State of Mind

A Dreamforce State of Mind

A Dreamforce State of Mind

“If Advertising Week is the SXSW for advertising, then Dreamforce is the Burning Man for SaaS.” – Adam Berke, President & CMO Dreamforce is just a few days away and we are putting the finishing touches on our booth, a killer party, and two executive...

Autobots are cool; bots not so much

Autobots are cool; bots not so much

Autobots are cool; bots not so much

Over the past few decades, the half trillion–dollar global advertising industry has made the move from analog to digital. For the most part, the shift has been beneficial—but every movement has its headwinds to battle. One of the biggies for this digital shift has been...
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