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Social media marketing: Q&A with Sprout Social

Social media marketing: Q&A with Sprout Social

Social media marketing: Q&A with Sprout Social

Are you looking to take your social media marketing to the next level? The next chapter in our webinar series will help you get the most out of your social media efforts. Andrew Caravella, VP of Marketing at Sprout Social, gives some insights on what brands need...

AdRoll Japan Launches: Googleの元執行役員とYahoo! JAPANの元経営幹部をリーダーに迎え、東京オフィスが本日稼働開始

AdRoll Japan Launches: Googleの元執行役員とYahoo! JAPANの元経営幹部をリーダーに迎え、東京オフィスが本日稼働開始

AdRoll Japan Launches: Googleの元執行役員とYahoo! JAPANの元経営幹部をリーダーに迎え、東京オフィスが本日稼働開始

AdRoll is opening its doors today in Japan, one of the largest, most exciting ad tech markets in the world. Japan has a well-earned reputation as a leader in internet innovation: the country currently spends $9 billion annually in digital advertising—a third of that on...

Guest Blog: Ashu Garg with New Research on The Decade of the CMO

Guest Blog: Ashu Garg with New Research on The Decade of the CMO

Guest Blog: Ashu Garg with New Research on The Decade of the CMO

“It has never been a more interesting time to be a marketer. As digital technology has matured, consumer media consumption has shifted from newspapers and television to an always-on, multi-device world that’s highly measurable. This has caused the required skill set for marketers to shift....

[Infographic] Retargeting trends: The coming age of bionic marketers

[Infographic] Retargeting trends: The coming age of bionic marketers

[Infographic] Retargeting trends: The coming age of bionic marketers

The best marketers supplement their human insight and industry expertise with split-second machine learning and programmatic bidding. With advertising technology advancing at a rapid rate and consumer buying habits becoming increasingly complex, what’s next for the industry? We invited some thought leaders to weigh in...

CTO Valentino Volonghi: Ask me anything!

CTO Valentino Volonghi: Ask me anything!

CTO Valentino Volonghi: Ask me anything!

Career Dean recently hosted an ask me anything session with AdRoll’s Valentino Volonghi, giving software engineers everywhere an opportunity to get answers from our star CTO on everything from common challenges in scaling an Engineer team to his experience as president of the Italian Python...

What’s Next? Steps For Prioritizing Your A/B Testing Experiments

What’s Next? Steps For Prioritizing Your A/B Testing Experiments

What’s Next? Steps For Prioritizing Your A/B Testing Experiments

This article is published with permission from Optimizely. To check out the original publication, click here. Hudson will also join us for our webinar tomorrow, 2/19: Testing for Success: Top tips for unlocking revenue, where we’ll dive into these best practices in depth, and more!  —...

Rolling around the Globe in February

Rolling around the Globe in February

Rolling around the Globe in February

We’re making February’s 28 short days count! Check out the great conferences we will be rollin’ to this month: eTail | Date: 2/17 – 2/20 | Palm Springs, CA              We are packing our bags (and sunscreen) and heading to Palm Springs, CA, for eTail...

AdRoll Extends Dynamic Creative to Facebook Mobile

AdRoll Extends Dynamic Creative to Facebook Mobile

AdRoll Extends Dynamic Creative to Facebook Mobile

It’s easy to make the case for retargeting on mobile: the advertisers who do it see 23% more clicks and 8% more conversions. Compelling as that is, 46% of marketers aren’t retargeting on mobile yet. Why? 1 in 5 of them are holding out for...

AdRoll Selected as Facebook Marketing Partner

AdRoll Selected as Facebook Marketing Partner

AdRoll Selected as Facebook Marketing Partner

AdRoll becomes badged Facebook Marketing Partner with Ad Technology and Facebook Exchange (FBX) specialties. Our mission at AdRoll is to help businesses reach potential customers wherever they go online, and with 1.39 billion active users worldwide, Facebook® is a crucial part of that mission. So...

5 big-time retargeting tips for SMB advertisers

5 big-time retargeting tips for SMB advertisers

5 big-time retargeting tips for SMB advertisers

In the early days of digital advertising, only massive brands with equally massive ad budgets could afford to buy expensive online ad impressions. But thanks to RTB technology and greater inventory, small and medium businesses (SMBs) can now get in on the game. With the...

Think Outside the Inbox: Extend Retargeting Campaigns with Your CRM Email Lists

Think Outside the Inbox: Extend Retargeting Campaigns with Your CRM Email Lists

Think Outside the Inbox: Extend Retargeting Campaigns with Your CRM Email Lists

Here’s a scary statistic: 80% of promotional emails are never opened. While email marketing has never been more popular, advertisers find that their messages are increasingly lost in the volume of material flowing into customer inboxes. What if you could leverage your customer emails in...

Meet the Experts: Hiten Shah of KISSmetrics on growth hacking for marketers

Meet the Experts: Hiten Shah of KISSmetrics on growth hacking for marketers

Meet the Experts: Hiten Shah of KISSmetrics on growth hacking for marketers

Hiten Shah, co-founder of KISSmetrics and Crazy Egg, joined us last week for our webinar, “Meet the Experts: Growth Hacking Lessons for Startups and Enterprises“. Hiten has been creating and growing both self-funded and venture backed SaaS analytics businesses since 2005. As an advisor, investor, or...
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