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Calling B2B brands: Trends and insights for 2015

Calling B2B brands: Trends and insights for 2015

Calling B2B brands: Trends and insights for 2015

As B2B media budgets continue to grow, with an impressive 19.5% jump in digital media spend year over year, it’s important to understand how the ecosystem can affect your company’s performance. 67.2% of B2B companies plan to ramp up their digital marketing spend this year....

Three Key Tips for Mastering the Multi-screen World

Three Key Tips for Mastering the Multi-screen World

Three Key Tips for Mastering the Multi-screen World

The article below originally appeared on January 12, 2015 in Ad Tech Press. See the original article here. Over 65% of transactions today are started on one device and finished on another, with 20% of these transactions  completed on a mobile device. This is a...

A Resolution to Align Sales and Marketing

A Resolution to Align Sales and Marketing

A Resolution to Align Sales and Marketing

It’s that time again. Time to start “hitting the gym” and “saving money.” I’m as guilty as the next guy of, every year, making a few empty resolutions of my own. By the time February rolls around, it’s back to the old routine. The best...

Survey says: Australian marketers are savvy innovators

Survey says: Australian marketers are savvy innovators

Survey says: Australian marketers are savvy innovators

Australian marketers are performance-focused innovators, adopting the full range of tools to pursue full-funnel, multi-platform, data-driven marketing strategies, according to our recent State of the Industry Report Australia. We partnered with third-party research company Qualtrics to survey 200 professional marketers in Australia across a variety...

What marketers need to know about multi- vs. last- touch attribution models

What marketers need to know about multi- vs. last- touch attribution models

What marketers need to know about multi- vs. last- touch attribution models

Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch. Which...

Audience Exclusion: Create synergy between retargeting and display campaigns

Audience Exclusion: Create synergy between retargeting and display campaigns

Audience Exclusion: Create synergy between retargeting and display campaigns

AdRoll’s centralized dashboard allows you to reach customers cross-platform, whether they’re surfing the web, checking Facebook, or posting on Twitter. Being cross-platform gives advertisers massive reach and the ability to create customized messaging and frequency cap rules based on very specific audience segments. Advertisers are...

Happy Holidays from AdRoll!

Happy Holidays from AdRoll!

Happy Holidays from AdRoll!

According to the Association of National Advertisers, ‘’programmatic’ was the 2014 marketing word of the year. Here at AdRoll, we’d say that’s a pretty good choice. This year, we announced a partnership with Apple to bring the power of programmatic to iAd. We’ve reached new heights in...

Big things happening in Sydney

Big things happening in Sydney

Big things happening in Sydney

When I joined AdRoll back in February, I had big plans for the Sydney office. We knew that Australia’s digital industry had a huge appetite for retargeting—an appetite we could only feed by building a large and talented team. Well, here we are less than...

Keeping the lights on: why retailers can’t afford to ignore January

Keeping the lights on: why retailers can’t afford to ignore January

Keeping the lights on: why retailers can’t afford to ignore January

November and December are two huge months for retail – but marketers who aren’t looking beyond holiday campaigns can miss a huge opportunity to continue driving sales after Christmas. Even as ornaments return to their boxes, consumers are still on the prowl for great deals. In...

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

The marketing industry has changed dramatically over the past 10 years. Media buying has evolved from upfront buys and guess-and-check optimization to real-time programmatic campaigns that leverage machine learning to improve ROI. Retargeting was at the center of this shift and became a breakout tactic by...

Top 3 B2B planning tips for a killer start to 2015

Top 3 B2B planning tips for a killer start to 2015

Top 3 B2B planning tips for a killer start to 2015

The hectic holiday season will soon be wrapping up, which means customers and prospects will be returning to the office, ready to kick off their 2015 planning. Key decision makers will be reflecting on last year’s results, deciding what worked and what didn’t, and looking...

[Infographic] 1,000 marketers share insights on attribution modeling

[Infographic] 1,000 marketers share insights on attribution modeling

[Infographic] 1,000 marketers share insights on attribution modeling

Marketers today are running ad campaigns across a wide range of channels, platforms, and devices, but 58% still employ single-touch attribution models (i.e., first or last click, first or last touch). Without a sophisticated attribution model taking multiple customer touch points into account, marketers are...
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