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Announcing Self-Service Product for Twitter Retargeting + Best Practices for Advertisers

Announcing Self-Service Product for Twitter Retargeting + Best Practices for Advertisers

Announcing Self-Service Product for Twitter Retargeting + Best Practices for Advertisers

As top direct response marketers already know, one of the best ways to drive high engagement and direct response is to retarget users who have already shown purchase intent. Last December, this powerful technology became available on one of the hottest social networks—Twitter—where over 255...

AdRoll Doubling Dublin Office Headquarters

AdRoll Doubling Dublin Office Headquarters

AdRoll Doubling Dublin Office Headquarters

I was first exposed to the magic and capabilities of Ireland talent early in my career. It was the late 1900s, and I was a young software engineer at Microsoft. We were working around the clock to get Microsoft Exchange out the door–and at critical...

Winning Strategies for eCommerce Retargeting

Winning Strategies for eCommerce Retargeting

Winning Strategies for eCommerce Retargeting

As a vertical lead at AdRoll, I’ve worked with hundreds of eCommerce brands and helped them optimize thousands of campaigns. I’ve seen first-hand what strategies work and how the most sophisticated advertisers find results. Small changes can make a huge difference in whether a campaign...

Cross-Device Retargeting on Facebook Now Open to All

Cross-Device Retargeting on Facebook Now Open to All

Cross-Device Retargeting on Facebook Now Open to All

Today we’re excited to announce that we’ve made it significantly easier to quickly execute cross-device retargeting campaigns in order to reach consumers across multiple screens. Our sleek new UI allows you to retarget your desktop website visitors with ads in the Facebook mobile app on...

In June, we’re rolling to a city near you!

In June, we’re rolling to a city near you!

In June, we’re rolling to a city near you!

We’re rollin’ through several cities this month and would love to chat with you. If you would like to set up a meeting to learn more about AdRoll at any of these conferences, please email salesdevelopment@adroll.com. We’ll get on it right away. IRCE | Date:...

Mobile Targeting Has Finally Arrived

Mobile Targeting Has Finally Arrived

Mobile Targeting Has Finally Arrived

This month, the iPhone celebrates its 7th anniversary of being introduced to the world. It’s incredible to look back and recall the pre-smartphone era when we couldn’t pay bills while standing in line for coffee, comparison shop while on-the-go, or otherwise instantly access information on...

Facebook Right Hand Column (RHC) Launch Postponed Until June 23

Facebook Right Hand Column (RHC) Launch Postponed Until June 23

Facebook Right Hand Column (RHC) Launch Postponed Until June 23

Facebook has delayed the launch of the Right Hand Column (RHC) ad unit from June 2 to June 23. This new launch date gives you three more weeks to transition your RHC ads from 100×72 to 600×315, which Facebook renders down to 254×133. We will...

Deciphering Retargeting on Facebook: FBX & WCA

Deciphering Retargeting on Facebook: FBX & WCA

Deciphering Retargeting on Facebook: FBX & WCA

Retargeting on Facebook has been a huge hit over the past 18+ months with advertisers adopting in droves and folding it into their broader, always-on retargeting programs. Recognizing these impressive adoption rates, Facebook now offers two ways for marketers to retarget their website audiences on...

Hello from Dublin, Ireland.

Hello from Dublin, Ireland.

Hello from Dublin, Ireland.

I’ve been spending some time in AdRoll’s EMEA Headquarters office, catching up with all the amazing people we’ve hired since last October when I last visited Dublin. It’s amazing how much the team here resembles AdRoll’s San Francisco HQ in the early days… just with...

Get ready to take retargeting to the next level

Get ready to take retargeting to the next level

Get ready to take retargeting to the next level

In my day-to-day, I field a lot of questions from AdRoll customers on how to take their retargeting to the next level. After all, retargeting can give advertisers such a massive return on investment, and advertisers are eager to take advantage of everything it has...

ACTION NEEDED: Updates to Facebook Right Hand Column (RHC) Units

ACTION NEEDED: Updates to Facebook Right Hand Column (RHC) Units

ACTION NEEDED: Updates to Facebook Right Hand Column (RHC) Units

Facebook recently announced that it’s changing the Right Hand Column (RHC) unit from 100×72 pixels to 600×315, rendered as 254×133. You’ll soon be able to retarget site visitors with larger, more visually engaging ad units in the RHC. Because these ads are critical to a...

$70M of New Funds: Growing a Vision and Keeping our Roots

$70M of New Funds: Growing a Vision and Keeping our Roots

$70M of New Funds: Growing a Vision and Keeping our Roots

Today we’re proud to announce AdRoll has raised a $70M round of capital led by existing investor Foundation Capital, joined by stellar new investors IVP, Northgate, Glenmede, and Performance Equity along with existing investors Merus Capital, Accel Partners and our original angel, Peter Thiel. This...
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