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OneRoll: Communication Techniques for Global Teams with Anne Ricketts

OneRoll: Communication Techniques for Global Teams with Anne Ricketts

OneRoll: Communication Techniques for Global Teams with Anne Ricketts

Last year, AdRoll launched our diversity club, OneRoll, to promote and encourage a more diverse work environment through focus on hiring, community outreach, and workplace development. As a part of our efforts, we kicked off our very own speaker series to start a dialogue within the wider...

AdRoll Joins Google in Creating a Seamless Advertising Ecosystem with the Official Launch of HTTPS/SSL

AdRoll Joins Google in Creating a Seamless Advertising Ecosystem with the Official Launch of HTTPS/SSL

AdRoll Joins Google in Creating a Seamless Advertising Ecosystem with the Official Launch of HTTPS/SSL

AdRoll’s strategic migration to encrypted servers reduces the complexity of advertising in a secure environment for advertisers and provides a safer browsing experience to users AdRoll, the world’s most widely adopted retargeting platform, today announced that all AdRoll display ad inventory will be encrypted to...

Q&A: Creative Best Practices for Digital Marketers

Q&A: Creative Best Practices for Digital Marketers

Q&A: Creative Best Practices for Digital Marketers

What makes an ad stand out? Josh Miguel, digital marketing manager, and Marcio Chiaradia, sr. e-commerce marketing manager from Onestop, joined AdRoll’s Chris Staton to discuss the dos and don’ts of creating ad creative that performs. Q: What is your approach to Facebook ads, given...

Improve Search Ad Performance with Ad Extensions

Improve Search Ad Performance with Ad Extensions

Improve Search Ad Performance with Ad Extensions

Over the years, ad extensions have proven to be simple and effective ways of increasing performance with relatively little effort. Ad extensions work by either appending search ads with additional information, or by allowing users to interact with ads in different ways, such as displaying...

Around the World in 100 Milliseconds or Less

Around the World in 100 Milliseconds or Less

Around the World in 100 Milliseconds or Less

Last week, AdRoll CTO Valentino Volonghi spoke at Amazon Web Services AWS Summit on how we’ve used AWS technologies and innovations to help scale our business worldwide. Check out the video and Valentino’s commentary below: AdRoll is a marketing platform that helps businesses of all sizes,...

3 Top Tips for Branding in Education

3 Top Tips for Branding in Education

3 Top Tips for Branding in Education

Branding in education is based on aspects of experience, community, and future employability. Capturing the indelible connection between student and service has historically posed a challenge. For decades, rudimentary channels such as brochure distribution remained the status quo, while the early 2000s witnessed a shift...

Diving into Google Analytics

Diving into Google Analytics

Diving into Google Analytics

An overwhelming majority of AdRoll clients use Google Analytics to track and measure performance. Because different analytics tools use different tracking methodologies, it can sometimes be confusing to navigate how your AdRoll campaign data is populating in Google Analytics. Here are some useful points to...

Visitor’s Guide to the Marketing Nation Summit

Visitor's Guide to the Marketing Nation Summit

Visitor’s Guide to the Marketing Nation Summit

Marketo Marketing Nation is upon us! You’ve booked your tickets, registered for your badge, and (hopefully) found space in a hotel. With everything going on during this 3-day whirlwind, figuring out how best to navigate the Summit can be a challenge. Luckily, we’ve put together...

Advanced Segmentation Strategies to Organize User Intent

Advanced Segmentation Strategies to Organize User Intent

Advanced Segmentation Strategies to Organize User Intent

Basic URL segments—based on specific pages users visited on your website—are easy to build, and a simple way to organize user intent to deliver targeted ads. But there may be certain cases in which your website doesn’t cater to URL segmentation, or you want to...

Q&A: Wpromote CEO Michael Mothner’s Top Tips for Display

Q&A: Wpromote CEO Michael Mothner's Top Tips for Display

Q&A: Wpromote CEO Michael Mothner’s Top Tips for Display

What influences customers more—search or display advertising? It can be challenging to determine the right mix, and even more challenging to attribute credit correctly. Michael Mothner, Co-founder and CEO of Wpromote, joined us recently in our webinar, 10 Tactics to Marry Search and Display, to share...

Introducing the RollScape, a tool for making sense of logo slides.

Introducing the RollScape, a tool for making sense of logo slides.

Introducing the RollScape, a tool for making sense of logo slides.

In the dynamic world of advertising and marketing technology, logo slides have become an essential tool for making sense of the fast moving industry landscape. However, since the barrier to creating a logo slide is low, we have seen a proliferation of entrants into the...

Product Spotlight: Productivity looks good on you

Product Spotlight: Productivity looks good on you

Product Spotlight: Productivity looks good on you

Everybody loves new features—especially when those shiny new capabilities come with better usability. This month’s Product Spotlight focuses on four new AdRoll features that are going to help you be more productive: 1. Bulk Ad Editing Say goodbye to time-consuming and repetitive individual edits. Now you...
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