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ad:tech NY & ’RollerDisco’s grand return to NYC!

ad:tech NY & ’RollerDisco’s grand return to NYC!

ad:tech NY & ’RollerDisco’s grand return to NYC!

Dear Manhattanites, Did you know that the last roller rink in Manhattan closed its doors nearly 7 years ago? That means that the last time you got down (while trying to stay up) was when the final Harry Potter book came out. If you’ve seen...

How full is your marketing funnel?

How full is your marketing funnel?

How full is your marketing funnel?

Let’s face it: the challenges that marketers confront today in an ever-diversifying media landscape are only getting more complex. Prospective consumers shift between media channels like search, email, apps, and the web in real-time, navigating marketing messages from various brands throughout. They increasingly turn to social...

Your battle plan for maximizing Cyber Monday sales

Your battle plan for maximizing Cyber Monday sales

Your battle plan for maximizing Cyber Monday sales

The four days from Black Friday to Cyber Monday make up the most important weekend in retail. Last year, online spending on Cyber Monday sales reached $2.29 billion, up more than 20% from 2012. On Thanksgiving and Black Friday, online spending reached a new high...

3 Tips for Effective Landing Page Optimization

3 Tips for Effective Landing Page Optimization

3 Tips for Effective Landing Page Optimization

With all the thought and time you invest in your retargeting campaigns, you want to get the most out of them. So before you hit the launch button, make sure you’re prepared to optimize the post-click user experience. In other words, don’t overlook your landing...

5 tips for driving holiday sales in the home vertical

5 tips for driving holiday sales in the home vertical

5 tips for driving holiday sales in the home vertical

“The holiday period is extremely important for us. Around the holidays, families start preparing their homes for big gatherings and we want to be sure that we are top of mind as they browse for new dining sets and sofas. We also have people who...

A Dreamforce State of Mind

A Dreamforce State of Mind

A Dreamforce State of Mind

“If Advertising Week is the SXSW for advertising, then Dreamforce is the Burning Man for SaaS.” – Adam Berke, President & CMO Dreamforce is just a few days away and we are putting the finishing touches on our booth, a killer party, and two executive...

Autobots are cool; bots not so much

Autobots are cool; bots not so much

Autobots are cool; bots not so much

Over the past few decades, the half trillion–dollar global advertising industry has made the move from analog to digital. For the most part, the shift has been beneficial—but every movement has its headwinds to battle. One of the biggies for this digital shift has been...

“Reaching Your Customers in a Multiscreen World” Ad Age webinar now on demand

“Reaching Your Customers in a Multiscreen World” Ad Age webinar now on demand

“Reaching Your Customers in a Multiscreen World” Ad Age webinar now on demand

This week is Advertising Week NYC, one of the most exciting events in the advertising industry. The expo floor is buzzing about topics like social media, beacons, video, and—of course—mobile. In 2014 alone, adults in the US will purchase over $110 billion directly through mobile...

Liquid gold: 3 tips for dynamic retargeting on Facebook

Liquid gold: 3 tips for dynamic retargeting on Facebook

Liquid gold: 3 tips for dynamic retargeting on Facebook

Are you using dynamic ads in your retargeting campaigns? If not, you could be missing out. AdRoll advertisers who use dynamic retargeting with LiquidAds, personalized product recommendations based on browsing behavior, see up to a 115% increase in CTR and 44% lift in ROI. Now that...

AdRoll Events Blitz, Happening Now

AdRoll Events Blitz, Happening Now

  We’re gearing up for a very busy fall of adtech and advertising events, and hope to see you along the way! Heading to any of our stops below? Drop us a line at events@adroll.com to set up time to chat with a Roller. Advertising...

London calling!

London calling!

London calling!

London is the ultimate hub for ad tech and home to the UK’s largest media agencies – that’s why I’m here this week, visiting AdRoll’s new Soho Square office and hanging out with Michael Bertaut, our brand-new Managing Director of EMEA Strategic Sales. Michael joins...

“Attribution” is not a dirty word

“Attribution" is not a dirty word

“Attribution” is not a dirty word

I once heard a Paid Search Marketing Manager say, “Dude, I really hope my CPAs are below $XYZ, or else I’m screwed.” I cringed. There’s a constant in marketing (and in business): winning organizations have a diverse yet aggressive portfolio of both established and emerging...
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