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Keeping the lights on: why retailers can’t afford to ignore January

Keeping the lights on: why retailers can’t afford to ignore January

Keeping the lights on: why retailers can’t afford to ignore January

November and December are two huge months for retail – but marketers who aren’t looking beyond holiday campaigns can miss a huge opportunity to continue driving sales after Christmas. Even as ornaments return to their boxes, consumers are still on the prowl for great deals. In...

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

The marketing industry has changed dramatically over the past 10 years. Media buying has evolved from upfront buys and guess-and-check optimization to real-time programmatic campaigns that leverage machine learning to improve ROI. Retargeting was at the center of this shift and became a breakout tactic by...

Top 3 B2B planning tips for a killer start to 2015

Top 3 B2B planning tips for a killer start to 2015

Top 3 B2B planning tips for a killer start to 2015

The hectic holiday season will soon be wrapping up, which means customers and prospects will be returning to the office, ready to kick off their 2015 planning. Key decision makers will be reflecting on last year’s results, deciding what worked and what didn’t, and looking...

[Infographic] 1,000 marketers share insights on attribution modeling

[Infographic] 1,000 marketers share insights on attribution modeling

[Infographic] 1,000 marketers share insights on attribution modeling

Marketers today are running ad campaigns across a wide range of channels, platforms, and devices, but 58% still employ single-touch attribution models (i.e., first or last click, first or last touch). Without a sophisticated attribution model taking multiple customer touch points into account, marketers are...

A holistic approach to mobile and desktop retargeting

A holistic approach to mobile and desktop retargeting

A holistic approach to mobile and desktop retargeting

Advertisers typically view their mobile and desktop campaigns as two distinct strategies with different goals and success metrics that need to be analyzed separately. But if we dig deeper, we find that a holistic, cross-device view delivers the greatest ROI. Customer behavior isn’t as simple...

Newsflash: Facebook CTA buttons really work

Newsflash: Facebook CTA buttons really work

Newsflash: Facebook CTA buttons really work

Any kind of message—email, blog, singing telegram—is more effective when it tells the person who gets it exactly how to respond. On an ad, a clear call to action (CTA) lets the audience know exactly what to expect when they click, as well as what...

AdRoll Goes Back to School with SASF New York

AdRoll Goes Back to School with SASF New York

AdRoll Goes Back to School with SASF New York

AdRoll is doing our part to make the world a better place by dedicating volunteer hours in education, professional development, and community. The AdRoll Gives Back group sets up monthly company-sponsored events for ‘Rollers to participate in, as well as recommends additional opportunities with local...

Real-Time With AdRoll CTO Volonghi On RTB’s Tech & Growing Data Pool

Real-Time With AdRoll CTO Volonghi On RTB's Tech & Growing Data Pool

Real-Time With AdRoll CTO Volonghi On RTB’s Tech & Growing Data Pool

Recently, AdRoll CTO Valentino Volonghi sat down with MediaPost‘s Tyler Loechner for a Q&A in the series Real-Time Daily. Below is a re-post of an article that appeared in MediaPost November 17, 2014. Find the original article here:  Real-Time Daily spoke with Valentino Volonghi, chief technology officer of AdRoll, a large...

AdRoll partners with Indiegogo for Giving Tuesday

AdRoll partners with Indiegogo for Giving Tuesday

AdRoll partners with Indiegogo for Giving Tuesday

This holiday season, we’re partnering with Indiegogo to help social-impact campaigns generate the funds and awareness necessary to achieve their goals. Indiegogo is a global crowdsourcing platform that helps raise awareness for groups pursuing big ideas and positive social change. We’ve partnered with them to spread the word about...

It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

It’s Official: AdRoll selected as Apple iAd partner, helps launch new programmatic API

We’re excited to announce a partnership with Apple, which includes an integration with the  iAd Workbench 2.0, to bolster our mobile inventory and targeting capabilities. Almost every industry in the world is undergoing a massive transformation catalyzed by the mobile devices introduced by Steve Jobs and...

AdRoll bites into the Big Apple with sweet results

AdRoll bites into the Big Apple with sweet results

AdRoll bites into the Big Apple with sweet results

Last November, AdRoll opened its New York office to take on the big city with 18 ’Rollers bringing a fresh vibe to the local ad tech scene. Since then, the team has nearly quadrupled in size and now serves hundreds of top enterprises and agencies....

AdRoll Fights Invalid Traffic Surge, Blocks IE7

AdRoll Fights Invalid Traffic Surge, Blocks IE7

AdRoll Fights Invalid Traffic Surge, Blocks IE7

In July 2014, an invalid traffic attack on IE7 browsers began causing trouble for advertisers and marketers in the US. The attack consisted of a wave of new bots that visited legitimate sites on the IE7 browser causing ad networks to register these bots as...
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