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Bigger is officially better: Facebook RHC sunsets small ad size

Bigger is officially better: Facebook RHC sunsets small ad size

Bigger is officially better: Facebook RHC sunsets small ad size

Facebook no longer accepting 100×72 ads  As I mentioned on the blog back in May, Facebook has embarked on a path to rolling out larger, more engaging ad formats that deliver better performance for advertisers. The Right Hand Column (RHC) ad unit previously accepted image sizes...

Expert planning for the holiday shopping blitz

Expert planning for the holiday shopping blitz

Expert planning for the holiday shopping blitz

For most retailers, the holidays are the top spending season of the year—and they’re approaching fast. The holiday shopping ramp starts as early as September for many consumers, and marketers are already deep into the holiday campaign planning process. Check out our infographic for the latest...

Mobile Retargeting: The Hottest Tool for The Performance Marketer

Mobile Retargeting: The Hottest Tool for The Performance Marketer

Mobile Retargeting: The Hottest Tool for The Performance Marketer

AdRoll’s recent “Retargeting on Facebook by the Numbers 2014” report confirmed that retargeting in Facebook’s News Feed on mobile is a cost-efficient and effective performance marketing tool. While mobile has been a hot topic among advertisers for years, now the numbers are really starting to...

Expert tips for a killer holiday ad campaign

Expert tips for a killer holiday ad campaign

Expert tips for a killer holiday ad campaign

Online retail shopping continues to grow at double-digit pace: a recent IBM report forecasts a compound annual growth rate of nearly 10% through 2018. Meanwhile, m-Commerce sales increased by more than 37.2% between 2013 and 2014. As mobile usage continues to soar, so will its...

New Report: Retargeting on Facebook by the Numbers 2014

New Report: Retargeting on Facebook by the Numbers 2014

New Report: Retargeting on Facebook by the Numbers 2014

Retargeting on Facebook has been a huge hit, and has become a must-have component of any business’s performance marketing strategy. When Facebook first launched News Feed ads on Facebook Exchange (FBX) last summer, it gave advertisers a new way to execute high-performance retargeting campaigns on a...

Back-to-school preview: tips for reaching the cross-platform shopper

Back-to-school preview: tips for reaching the cross-platform shopper

Back-to-school preview: tips for reaching the cross-platform shopper

The 2014 back-to-school shopping craze is approaching quickly and promising to be bigger than ever. According to eMarketer, $50 billion will be spent online to purchase school & office supplies, consumer electronics, and apparel in a 10-week period. The rush has already started, but there’s...

Announcing Self-Service Product for Twitter Retargeting + Best Practices for Advertisers

Announcing Self-Service Product for Twitter Retargeting + Best Practices for Advertisers

Announcing Self-Service Product for Twitter Retargeting + Best Practices for Advertisers

As top direct response marketers already know, one of the best ways to drive high engagement and direct response is to retarget users who have already shown purchase intent. Last December, this powerful technology became available on one of the hottest social networks—Twitter—where over 255...

AdRoll Doubling Dublin Office Headquarters

AdRoll Doubling Dublin Office Headquarters

AdRoll Doubling Dublin Office Headquarters

I was first exposed to the magic and capabilities of Ireland talent early in my career. It was the late 1900s, and I was a young software engineer at Microsoft. We were working around the clock to get Microsoft Exchange out the door–and at critical...

Winning Strategies for eCommerce Retargeting

Winning Strategies for eCommerce Retargeting

Winning Strategies for eCommerce Retargeting

As a vertical lead at AdRoll, I’ve worked with hundreds of eCommerce brands and helped them optimize thousands of campaigns. I’ve seen first-hand what strategies work and how the most sophisticated advertisers find results. Small changes can make a huge difference in whether a campaign...

Cross-Device Retargeting on Facebook Now Open to All

Cross-Device Retargeting on Facebook Now Open to All

Cross-Device Retargeting on Facebook Now Open to All

Today we’re excited to announce that we’ve made it significantly easier to quickly execute cross-device retargeting campaigns in order to reach consumers across multiple screens. Our sleek new UI allows you to retarget your desktop website visitors with ads in the Facebook mobile app on...

In June, we’re rolling to a city near you!

In June, we’re rolling to a city near you!

In June, we’re rolling to a city near you!

We’re rollin’ through several cities this month and would love to chat with you. If you would like to set up a meeting to learn more about AdRoll at any of these conferences, please email salesdevelopment@adroll.com. We’ll get on it right away. IRCE | Date:...

Mobile Targeting Has Finally Arrived

Mobile Targeting Has Finally Arrived

Mobile Targeting Has Finally Arrived

This month, the iPhone celebrates its 7th anniversary of being introduced to the world. It’s incredible to look back and recall the pre-smartphone era when we couldn’t pay bills while standing in line for coffee, comparison shop while on-the-go, or otherwise instantly access information on...
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