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“Attribution is not a dirty word”

“Attribution is not a dirty word”

“Attribution is not a dirty word”

I once heard a Paid Search Marketing Manager say, “Dude, I really hope my CPAs are below $XYZ, or else I’m screwed.” I cringed. There’s a constant in marketing (and in business): winning organizations have a diverse yet aggressive portfolio of both established and emerging...

Fortune Names AdRoll a Great Place to Work

Fortune Names AdRoll a Great Place to Work

Fortune Names AdRoll a Great Place to Work

We’ve got a motto: “Culture eats strategy for breakfast.” This isn’t to downplay the importance of strategy, but to say that great strategy is derived from a team and environment that’s working in top form. And this is why we are so excited for today....

Transparency & user privacy: Demystifying cookie law for the “EU Cookies Sweep”

Transparency & user privacy: Demystifying cookie law for the “EU Cookies Sweep”

Transparency & user privacy: Demystifying cookie law for the “EU Cookies Sweep”

Advertising allows ideas and content to flow freely across the web by subsidising the free online experience consumers have come to expect. Here at AdRoll, we believe personalised advertising makes this browsing experience more relevant and rewarding for consumers. Trust and transparency have always been...

3 Secrets for bigger holiday sales this season

3 Secrets for bigger holiday sales this season

3 Secrets for bigger holiday sales this season

You might only be starting to think about Halloween coming around the corner, but consumers everywhere are already starting to shop for the holiday season. Last year, our advertisers were already seeing a 35% spike in sales through September, which grew to an eye-opening 75%...

Roll with us in Germany at dmexco 2014!

Roll with us in Germany at dmexco 2014!

Roll with us in Germany at dmexco 2014!

The AdRoll team will be at dmexco in Cologne, Germany, on September 10th and 11th. dmexco is one of Europe’s biggest digital marketing conferences and we’re excited to be there this year for the first time. Come and say hello to the team at Hall...

Customer Feature: How Chubbies drove an eye-popping 35.5x ROI

Customer Feature: How Chubbies drove an eye-popping 35.5x ROI

Customer Feature: How Chubbies drove an eye-popping 35.5x ROI

Here at AdRoll, we love highlighting our customers’ awe inspiring ad campaigns. Below, check out how Chubbies Shorts made a splash with some festive summer retargeting.  Chubbies: Turning Brand Personality into Big Results Chubbies is an eccentric apparel company that strives to free men of...

Bigger is officially better: Facebook RHC sunsets small ad size

Bigger is officially better: Facebook RHC sunsets small ad size

Bigger is officially better: Facebook RHC sunsets small ad size

Facebook no longer accepting 100×72 ads  As I mentioned on the blog back in May, Facebook has embarked on a path to rolling out larger, more engaging ad formats that deliver better performance for advertisers. The Right Hand Column (RHC) ad unit previously accepted image sizes...

Expert planning for the holiday shopping blitz

Expert planning for the holiday shopping blitz

Expert planning for the holiday shopping blitz

For most retailers, the holidays are the top spending season of the year—and they’re approaching fast. The holiday shopping ramp starts as early as September for many consumers, and marketers are already deep into the holiday campaign planning process. Check out our infographic for the latest...

Mobile Retargeting: The Hottest Tool for The Performance Marketer

Mobile Retargeting: The Hottest Tool for The Performance Marketer

Mobile Retargeting: The Hottest Tool for The Performance Marketer

AdRoll’s recent “Retargeting on Facebook by the Numbers 2014” report confirmed that retargeting in Facebook’s News Feed on mobile is a cost-efficient and effective performance marketing tool. While mobile has been a hot topic among advertisers for years, now the numbers are really starting to...

Expert tips for a killer holiday ad campaign

Expert tips for a killer holiday ad campaign

Expert tips for a killer holiday ad campaign

Online retail shopping continues to grow at double-digit pace: a recent IBM report forecasts a compound annual growth rate of nearly 10% through 2018. Meanwhile, m-Commerce sales increased by more than 37.2% between 2013 and 2014. As mobile usage continues to soar, so will its...

New Report: Retargeting on Facebook by the Numbers 2014

New Report: Retargeting on Facebook by the Numbers 2014

New Report: Retargeting on Facebook by the Numbers 2014

Retargeting on Facebook has been a huge hit, and has become a must-have component of any business’s performance marketing strategy. When Facebook first launched News Feed ads on Facebook Exchange (FBX) last summer, it gave advertisers a new way to execute high-performance retargeting campaigns on a...

Back-to-school preview: tips for reaching the cross-platform shopper

Back-to-school preview: tips for reaching the cross-platform shopper

Back-to-school preview: tips for reaching the cross-platform shopper

The 2014 back-to-school shopping craze is approaching quickly and promising to be bigger than ever. According to eMarketer, $50 billion will be spent online to purchase school & office supplies, consumer electronics, and apparel in a 10-week period. The rush has already started, but there’s...
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