Advertisers need a DSP that drives campaign performance without sacrificing user privacy. AdRoll’s ability to activate third- and first-party data with its unique BidIQ bidding technology and privacy-forward targeting strategy is precisely what advertisers need to succeed going forward.
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If your agency isn't leading the CTV conversation, your clients will find someone who is. Instead of cobbling together a CTV ad strategy with disparate platforms, let’s go over how your agency can approach a CTV strategy that supports your entire media mix for each client with confidence.
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How do AdRoll and MNTN compare when it comes to features, pricing, pros, cons, and use cases? We’ve got the answers.
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CTV’s targeting is a significant leap from traditional TV ads, which relied on broad demographics and lacked granular control. Here’s how CTV empowers them to reach the right audience with precision.
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You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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Let's learn how web and app customer journeys are different, and how you can circumvent dead ends in attribution and mapping with the right advertising and tracking strategies for each.
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There are many reasons mobile-first platforms closely track their analytics and fine-tune campaigns with tracking baked in. These are the reasons you want to track mobile metrics, either through your own process or an MMP.
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Normally, advertisers can’t accurately attribute app installs to an ad campaign. In this guide, we’ll learn how you can attribute app installs to better optimize your ad strategies.
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How did advertisers respond to tightening budgets but the seemingly voracious appetite for holiday sales? This article summarizes trends in holiday ad spend.
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Programmatic advertising strategy requires knowledge of its terms. Once you have a better handle on its jargon, you can understand which metrics to optimize and which platforms enable your success.
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