Though we’ve just rolled into August, many retailers are beginning to close out their back to school sales. However, most parents and kids haven’t started shopping! According to “Back-to-School: More Spending, More Waiting” on MediaPost,  three quarters of Brand Key’s survey respondents expect to wait until the last week of August to hit the stores and scour the internet for the best deals. We’ve compiled some statistics to give insight into these elusive shoppers and the current back to school online shopping trends.

Key Takeaways:

“79% of the shoppers (the survey sample consisted of online consumers) plan to shop online for their back-to-school items this year, up from 69% last year.”

“70% of parents shop online to find discounts or save money”

“44% of consumers plan to start their back to school shopping in August” 

 ”Consumers plan to spend most of their back to school budget on school supplies, apparel, and footwear”

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