While we might not take ourselves too seriously here at ShangRolla, we take the opposite approach when it comes to consumer privacy – we take it very seriously.

Our Approach

It is our core belief that personalized advertising provides people with a more relevant and useful browsing experience, while simultaneously helping to keep the content they love free. This should be a win-win, as recent research indicates.

To make sure this is the case, we believe it is imperative to provide people with full transparency into what data is being collected and how it is used, and also make it easy for them to opt-out of advertising if they don’t find it useful.

Steps Taken to Ensure Privacy & Compliance

To ensure that we are one of the leaders in the consumer privacy movement, we were amongst the first partners of Evidon Greenlight, the first companies to adopt industry self-regulation. Every ad that AdRoll serves contains an “AdChoices” icon which, when clicked, opens an “In Ad Notice.” This notice explains that AdRoll collects anonymous data for the purpose of ad targeting and provides a link to opt-out of our retargeting programs and a link to our privacy policy.

Additionally, AdRoll is a member of the Network Advertising Initiative (NAI), “a coalition of more than 90 leading online advertising companies committed to shaping and enforcing responsible privacy practices for online behavior advertising and related business practices.”

What We’ve Learned

This ability to opt-out also provides us with useful insight into how people actually feel about the personalized ads we serve them. So, what does the data tell us?  Let’s take a look at the highlights from the last few months:

  • 1 out of every 410,993 impressions resulted in an opt-out of the AdRoll platform
  • Only 3.63% of clicks on the ad notice resulted in an opt-out of the AdRoll platform

That means that about 96% of people choose NOT to opt out of personalized retargeting once they get an overview of the data that we collect and how the ad targeting works.

Want More Information?

Earlier this week, our Sr. Director of Product, Greg Fulton, sat down with Evidon’s Chief Privacy Officer, Todd Ruback, to chat about all things privacy and compliance. Listen to a recording of their webinar here.

For any outstanding questions or concerns, please contact press@adroll.com.