Posts tagged "Retargeting"

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

State of the Industry: The past, present and future of retargeting according to 1,000 marketers

The marketing industry has changed dramatically over the past 10 years. Media buying has evolved from upfront buys and guess-and-check optimization to real-time programmatic campaigns that leverage machine learning to improve ROI. Retargeting was at the center of this shift and became a breakout tactic by...

Roll with us in Germany at dmexco 2014!

Roll with us in Germany at dmexco 2014!

Roll with us in Germany at dmexco 2014!

The AdRoll team will be at dmexco in Cologne, Germany, on September 10th and 11th. dmexco is one of Europe’s biggest digital marketing conferences and we’re excited to be there this year for the first time. Come and say hello to the team at Hall...

5 Back-to-School Marketing Tips & Tricks

5 Back-to-School Marketing Tips & Tricks

5 Back-to-School Marketing Tips & Tricks

Ah, August, it feels like just yesterday the school buses were making their last stops for the school year. The weather remains warm and the days long, yet there is a noticeable change in the air. That change is what children, parents, teachers and marketers...

Facebook Exchange News Feed by the Numbers

Facebook Exchange News Feed by the Numbers

Facebook Exchange News Feed by the Numbers

In-Depth Report of 547 Advertisers and over 1 Billion Impressions Provides the Most Detailed Look at News Feed Retargeting to Date Download the full report here. Innovative companies disrupt their industries, but the most innovative companies aren’t afraid to disrupt themselves. By adding premium News...

Ad Hacks Too Good to Pass Up

Ad Hacks Too Good to Pass Up

Ad Hacks Too Good to Pass Up

When it comes to startups, marketing efforts need to be as innovative as the products themselves. However, startups also need to be cautious given limited funds and resources. Here at AdRoll, we understand scrappy and know that marketers need to stretch their dollars. And, while...

Ready for DIY Facebook Exchange News Feed Ads?

Ready for DIY Facebook Exchange News Feed Ads?

Ready for DIY Facebook Exchange News Feed Ads?

Two weeks ago, we announced a Facebook ads game-changer. Because of our status as a FBX Qualified Company, we were able to bring retargeting to the News Feed, the most premium location on Facebook. Today, I’m thrilled to announce that we’re opening up this powerful...

Rollin’ Out Retargeting in Facebook’s News Feed

Rollin’ Out Retargeting in Facebook’s News Feed

Rollin’ Out Retargeting in Facebook’s News Feed

Today, we’re excited to roll out retargeting in Facebook’s News Feed. With Page Post Link Ads (PPLA) powered by Facebook Exchange (FBX), advertisers can now re-engage prospective customers with a new, high-quality ad unit in the most prominent location on Facebook. Even prior to gaining...

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

AdRoll Integrates with Google Tag Manager as a Certified Vendor Tag

“I'm gonna pop some tags Only got twenty dollars in my pocket” - Macklemore “Thrift Shop”  While rapper Macklemore hasn’t spent time working in online marketing himself, this chorus couldn’t be more relevant to our space. Today, marketing technology is all about popping tags –...

We’re Retargeting You: A Look at Our Retargeting Campaigns

We're Retargeting You: A Look at Our Retargeting Campaigns

We’re Retargeting You: A Look at Our Retargeting Campaigns

Well, when you’re a retargeting company, retargeting is THE most important marketing channel you have. If you’ve visited our site in the past, you’ve, more than likely, seen our own retargeting in action. Over the past couple of years, retargeting has emerged as an important...

Digging Deeper into our Infographic Data

Digging Deeper into our Infographic Data

Digging Deeper into our Infographic Data

Revisiting our Facebook Exchange v. standard web retargeting research Facebook Exchange (FBX) was quite possibly the most significant announcement in the online advertising world last year. Fast forward six months, and we now have over 700 customers running ads on FBX — more than half...

How to Budget and Forecast a Retargeting Campaign

How to Budget and Forecast a Retargeting Campaign

How to Budget and Forecast a Retargeting Campaign

Most of AdRoll’s advertisers have specific campaign goals and targets and scale their retargeting campaign to drive as many clicks, conversions or revenue as they can while hitting these targets. That said, there are times when all of us have to stick to a budget...

Remarketing, Remessaging, Retargeting: What’s the Difference?

Remarketing, Remessaging, Retargeting: What’s the Difference?

Remarketing, Remessaging, Retargeting: What’s the Difference?

There are quite a few terms being thrown around in the behavioral marketing space and it can get confusing to make sense of all the products and services being offered. Display advertising providers use multiple terms for similar strategies – Google calls their product “Remarketing”...
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