Rollin’ Out Retargeting in Facebook’s News Feed
Rollin’ Out Retargeting in Facebook’s News Feed
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on May 6, 2013
Today, we’re excited to roll out retargeting in Facebook’s News Feed. With Page Post Link Ads (PPLA) powered by Facebook Exchange (FBX), advertisers can now re-engage prospective customers with a new, high-quality ad unit in the most prominent location on Facebook. Even prior to gaining...
We’re Retargeting You: A Look at Our Retargeting Campaigns
We’re Retargeting You: A Look at Our Retargeting Campaigns
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on Mar 13, 2013
Well, when you’re a retargeting company, retargeting is THE most important marketing channel you have. If you’ve visited our site in the past, you’ve, more than likely, seen our own retargeting in action. Over the past couple of years, retargeting has emerged as an important...
Digging Deeper into our Infographic Data
Digging Deeper into our Infographic Data
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on Feb 27, 2013
Revisiting our Facebook Exchange v. standard web retargeting research Facebook Exchange (FBX) was quite possibly the most significant announcement in the online advertising world last year. Fast forward six months, and we now have over 700 customers running ads on FBX — more than half...
Using Google Tag Manager with AdRoll Retargeting
Using Google Tag Manager with AdRoll Retargeting
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on Oct 5, 2012
Many of AdRoll’s advertisers deploy a large number of tags on their sites. A single site might deploy a web analytics implementation, an A/B testing tool, a lead and marketing automation tool, AdRoll for retargeting and additional marketing pixels for their paid search, affiliates and...
How to Budget and Forecast a Retargeting Campaign
How to Budget and Forecast a Retargeting Campaign
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on Oct 2, 2012
Most of AdRoll’s advertisers have specific campaign goals and targets and scale their retargeting campaign to drive as many clicks, conversions or revenue as they can while hitting these targets. That said, there are times when all of us have to stick to a budget...
Remarketing, Remessaging, Retargeting: What’s the Difference?
Remarketing, Remessaging, Retargeting: What’s the Difference?
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on Aug 30, 2012
There are quite a few terms being thrown around in the behavioral marketing space and it can get confusing to make sense of all the products and services being offered. Display advertising providers use multiple terms for similar strategies – Google calls their product “Remarketing”...
Reduce Shopping Cart Abandonment with Retargeting
Reduce Shopping Cart Abandonment with Retargeting
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on Aug 3, 2012
Why do people abandon their carts? Forrester Research reports that on average only 3% of shoppers make a purchase during their first visit to an online store. Of the remaining 97%, 71% place an item in their shopping cart but end up abandoning. So what...
Leveraging Retargeting to Increase Holiday Sales
Leveraging Retargeting to Increase Holiday Sales
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on Jun 28, 2012
With July 4th just around the corner, marketers are not only thinking about their festivities this summer, but will also need to begin planning for the upcoming fall and winter holiday seasons. Marketing (especially online marketing) is all about advanced planning, and now is the...
Retargeting for Sporting Events and Ticket Sales
Retargeting for Sporting Events and Ticket Sales
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on Jun 19, 2012
With the NBA finals in full swing (c’mon OKC!), it’s a good time to take a look at how retargeting can impact sporting events and ticket sales. Retargeting can be an extremely effective advertising tool for college and professional sports teams, even in the off-season,...
Google Remarketing vs AdRoll Retargeting
Google Remarketing vs AdRoll Retargeting
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on May 31, 2012
A lot of advertisers who come to AdRoll get started with retargeting through Google’s remarketing program. Google’s remarketing is a great place to get started and learn about how effective retargeting can be as a marketing channel, and then a lot of advertisers come to...
How AdRoll Bids on Retargeting Impressions
How AdRoll Bids on Retargeting Impressions
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on May 4, 2012
Check out the video below where I describe how AdRoll bids on retargeting impressions. Alright, today we’re going to talk about what happens behind the scenes when AdRoll actually serves retargeting impressions. So the AdRoll platform is all about helping you understand the behaviors of...
AdRoll Goes Hollywood: Entertainment Retargeting
AdRoll Goes Hollywood: Entertainment Retargeting
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on Apr 27, 2012
On Monday, the AdRoll team is making a break for Hollywood — that is, Digital Hollywood. We’re heading down to Marina Del Rey for the Digital Hollywood Conference, which will take place at the Ritz Carlton. Digital Hollywood is a popular entertainment and technology conference...
