Posts tagged "Retargeting"

Best Practices

Rekindle Your Retargeting: Tactics to Fire Up Your Ad Campaigns

So you’ve launched your retargeting campaign, optimized for performance, and the results are looking good. Now it’s time to see what other advanced retargeting tactics can do for your brand. Here are a few options that you might not have considered: Pair your CRM with retargeting...

Segmentation: the key to an effective retargeting strategy

I’ve just published the second column in my “Get with the Program(matic)” series for New Zealand’s StopPress  on programmatic ad buying and retargeting best practices. In my second edition, we talk about the basics of audience segmentation. Poor (or no) segmentation is one of the...

7 B2B Creative Best Practices to Drive Higher Conversions

B2B creative can be difficult to produce. Typically, we aren’t promoting the – conventionally – sexy or trendy products you might see in the B2C or retail world, and can’t rely on attractive images of clothing or travel destinations to drive clicks. But that doesn’t...

Get with the program(matic): the meaning behind the jargon

Over the next six weeks, I’ll be answering all your questions about programmatic and retargeting in my column on StopPress: Get with the program(matic). The first article, The Meaning Behind the Jargon, is online now: you can read the full article here. — Digital advertising is...

A Refresher Course in Retargeting

We all know that retargeting works: 92% of marketers compare retargeting favorably to search, and 92% say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic? What is retargeting? Retargeting lets you selectively advertise...

Advanced Segmentation Strategies to Organize User Intent

Basic URL segments—based on specific pages users visited on your website—are easy to build, and a simple way to organize user intent to deliver targeted ads. But there may be certain cases in which your website doesn’t cater to URL segmentation, or you want to...

Q&A: Wpromote CEO Michael Mothner’s Top Tips for Display

What influences customers more—search or display advertising? It can be challenging to determine the right mix, and even more challenging to attribute credit correctly. Michael Mothner, Co-founder and CEO of Wpromote, joined us recently in our webinar, 10 Tactics to Marry Search and Display, to share...

How Japan is Embracing Retargeting

In markets around the world, retargeting has been helping marketers make the shift from traditional trial-and-error programs to real-time programmatic campaigns. But how can it serve the unique needs of Japanese advertisers? We partnered with third-party research firm Qualtrics to survey 200 professional Japanese marketers,...

11 Ad Tech Terms Everyone Should Know

Ad tech has a lot of highly specialized terms—some that may even mean different things in other industries. Since life is so much easier when you get a handle on your acronyms, here are a few key terms that will help you out: CPA: cost...

[Infographic] Retargeting trends: The coming age of bionic marketers

The best marketers supplement their human insight and industry expertise with split-second machine learning and programmatic bidding. With advertising technology advancing at a rapid rate and consumer buying habits becoming increasingly complex, what’s next for the industry? We invited some thought leaders to weigh in...

[Infographic] Mobile and social: The ultimate in teamwork

Even though marketers tend to discuss social and mobile as separate things, customers don’t draw the same distinction. People are far more likely to check their favorite social platform from a mobile device, and social media apps are some of the most popular ways to...

The rise of the European programmatic marketer

Retargeting may have started as a niche marketing strategy designed to drive sales, but European marketers are discovering new ways to use retargeting and programmatic marketing to hit every goal from brand awareness to greater customer insight. So how exactly are European marketers using retargeting...