AdRoll vs. MNTN
How do AdRoll and MNTN compare when it comes to features, pricing, pros, cons, and use cases? We’ve got the answers.
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CTV Targeting: How to Reach the Right Audience with Connected TV Ads
CTV’s targeting is a significant leap from traditional TV ads, which relied on broad demographics and lacked granular control. Here’s how CTV empowers them to reach the right audience with precision.
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Mastering CTV Full Funnel Strategy for Optimal Marketing Results
You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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Web vs. Mobile Apps: How the Customer Journeys Compare
Let's learn how web and app customer journeys are different, and how you can circumvent dead ends in attribution and mapping with the right advertising and tracking strategies for each.
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Mobile Attribution Use Cases
There are many reasons mobile-first platforms closely track their analytics and fine-tune campaigns with tracking baked in. These are the reasons you want to track mobile metrics, either through your own process or an MMP.
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How to Attribute App Installs to an Ad Campaign
Normally, advertisers can’t accurately attribute app installs to an ad campaign. In this guide, we’ll learn how you can attribute app installs to better optimize your ad strategies.
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Holiday 2024 Wrapped for Advertisers: Trends in Holiday Ad Spend
How did advertisers respond to tightening budgets but the seemingly voracious appetite for holiday sales? This article summarizes trends in holiday ad spend.
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The Ultimate Programmatic Advertising Glossary: 55+ Advertising Terms
Programmatic advertising strategy requires knowledge of its terms. Once you have a better handle on its jargon, you can understand which metrics to optimize and which platforms enable your success.
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Advertising in 2025: Privacy Changes & Trendy Hype Plateaus
With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
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The Complete Guide to Successful Ad Creatives
Studies show creative is actually the most important factor in advertising and worth investing time into. Let’s talk about how to make effective ad creatives and where creative services come in.
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