News

プログラマティックの実情 [Vol.1] 〜リターゲティングが得意なこと?

(日本語ブログはこのあとすぐ→) Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it...

カスタマージャーニー全体を”フルファネルレポート”で把握!

(日本語ブログはこのあとすぐ→) Many marketers are familiar with the age-old model of full-funnel marketing: you start with a large audience at the top, and then over time and with further engagement is whittled down to a smaller group that converts into customers at the bottom.  Click here for...

パフォーマンスマーケターのためのリターゲティングガイド:Part II

(日本語ブログはこのあとすぐ続きます)We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns.  As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

アトリビューションモデリングforデータドリブンマーケター(#2)

(#1から続くポストです。日本語ブログはこのあとすぐ)  Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch....

アトリビューションモデリングforデータドリブンマーケター(#1)

(日本語ブログはこのあとすぐに続きます)Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch. Which...

“数字で見るFacebookリターゲティング”レポート2015(日本語版)

(日本語ブログはこのあとすぐに続きます)Today, I am excited to announce the release of our “Facebook by the Numbers 2015” research report. Last year’s report was a must download for all serious performance marketers who wanted to take their retargeting to the next level. This year, we provide an in-depth global...

Facebook by the Numbers 2015 Report Analyzes 46 Times More Ad Impressions Than Last Year.

Today, I am excited to announce the release of our “Facebook by the Numbers 2015” research report. Last year’s report was a must download for all serious performance marketers who wanted to take their retargeting to the next level. This year, we provide an in-depth...

The Performance Marketer’s Guide to Retargeting: Pt. II

We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns. As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

The Performance Marketer’s Guide to Retargeting: Part I

Retargeting has been a breakout tactic since marketers first made the shift from traditional trial- and-error programs to real-time programmatic campaigns. With retargeting, marketers can directly target the most promising individual consumers with personalized ads and messaging—focusing investment on audiences that are most likely to...